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Melbourne Business Network Celebrates 30 Years of Powerful Success from Word of Mouth Marketing

Global networking group, BNI celebrates 30 years of bringing the power of word of mouth marketing to small businesses in 2015.


Victoria, Australia – WEBWIRE
BNI executive director, Braith Bamkin helped generate over $350 million in referrals last year for businesses in Australia.
BNI executive director, Braith Bamkin helped generate over $350 million in referrals last year for businesses in Australia.

“BNI turning 30 lends a lot of credibility to the system; it’s a big achievement,” says BNI executive director Braith Bamkin. “BNI has a system that just works and I’ve found that Victorians, and in particular, Melburnians like joining a network that’s tried and true.”

Eighty per cent of Australian small start-up businesses close their doors within the first 12 months, according to the Australian Bureau of Statistics. As industry competition increases just by sheer volume growth, business owners continue to find new ways to set themselves apart from the rest.

Word of mouth marketing attracts savvy entrepreneurs who understand the importance of community support, referrals and key learnings from like-minded business owners. The world leader in business networking, BNI, celebrates 30 years of bringing powerful business minds together. Currently existing in over 60 countries with almost 180,000 members, the support and business growth strategies BNI share with entrepreneur members continues to appeal business owners wanting to get an edge over their competition. www.bni.com.au

“BNI turning 30 lends a lot of credibility to the system; it’s a big achievement,” says BNI executive director Braith Bamkin. “BNI has a system that just works and I’ve found that Victorians, and in particular, Melburnians like joining a network that’s tried and true.”

Last year, BNI members generated over $7 billion dollars’ worth of business globally, with $350 million in Australia alone. Geelong and Melbourne members were responsible for $100 million. “These figures demonstrates the depth of collective knowledge the organisation has acquired over the last 30 years,” says Braith. “BNI provides membership with the exclusive right to own a business category in each region, meaning people don’t experience competition in the group once they join; it’s a community of complete support and encouragement.”

The BNI member groups in Melbourne, Melbourne West and Geelong are the fastest growing regions in Australia. Braith Bamkin has been a BNI director for three years and has been a BNI franchise owner and executive director since 2014. “Melbourne’s a fantastic networking town, and the Melbourne business network minds understand the value of relationships in the way that some other cities in Australia don’t. Networking is woven into the fabric of Melbourne in a way that’s quite unique,” says Braith.

“The more things change in this world, the more they stay the same. Over the last 30 years, people have become glued to technology. So while before face to face business interactions were the norm, now they have a thirst and a hunger for human relationships. We all crave human relationships; no amount of technology can fill that void.” www.bni.com.au

As the world changes, BNI changes with it. The word of mouth marketing group believes in order to provide a fantastic service, information needs to be current with technology. One of the cornerstones of BNI’s success both locally and globally is the emphasis on education. They delivers multiple streams of education from live to online and audio ensuring their members have the most current and relevant practical and theoretical information to help them maximise their success as members, and support their professional and personal growth. www.bni.com.au

Learn more about word of mouth marketing and how Melbourne business network group BNI MWG helps members across Australia increase business profits and performance at www.bni.com.au.
 

About BNI MWG

BNI is a global networking group that offers members the benefits of connecting with support like-minded people, and opportunities for business growth and increased profits. With around 180 000 members in over 60 countries, BNI is the most successful business referral organisation of its kind. Last year, Australian BNI members generated more than $350 million in business referrals through their participation. In that same period BNI members worldwide passed more than $7.1 million, with $3.3 billion in new business alone.

Recently, BNI celebrated 15 years of operation in Australia with its proven strategy to increase business growth and profit.


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 Business networking
 Business owners
 Increase business profits
 Business referral
 Word of mouth


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