Oprah Holds The Secret To Increasing Conversions
The ultimate goal is to convince potential customers and clients that you, your company, products and services are the best fit for their need.
The marketplace is a crowded place. Everyone fighting for their share of the almighty dollar. While products and services may differ the key is to stand out.
Author and marketer, Robert Coorey said when people go into business, their main goal is to make it grow, increase revenue and profit.
“So do the competitors. That is where the ultimate goal is to convince potential customers and clients that you, your company, products and services are the best fit for their need,” he said.
“The best way to do that is to build authority in the marketplace.”
Robert does not mean authority in a cocky and arrogant way. “By providing value, excellence and insight in a way that stands out and draws prospect to you and away from your competition,” he said.
By tapping into the Principle of Authority, a business can increase conversions.
Robert said this principle states people will tend to obey authority figures, even if the things that are being asked of them are objectionable. “This is the reason we stop when told to do so by a police officer,” he said.
“When it comes to establishing your authority there are few low or no cost methods that you can use to take advantage of the Authority Principle.”
The first one is the “Oprah” strategy.
This is the simple secret Oprah used to become one of the world’s highest paid celebrities.
Robert said this is the method he used to create a bestselling book and world-class training course. “The best part is: it works in almost any market; it doesn’t require a lot of time or effort; and it can instantly propel you to be the ‘go-to’ person in your category,” he said.
“So many business owners have it backwards. They try to break into a new market by crawling in at the bottom. And then slowly climbing the ladder to the top.”
“When they enter a market they know nothing about, they spend months or even years forging a reputation. Then eventually, they may hit the big time. This is a painful and time-consuming way to become a market authority.”
Here’s what Oprah did…instead of trying to become the expert, she became the authority by gathering together all of the other experts in one place. Robert said she knows very little about books, health, or psychology. “But she brings together experts on these topics. She stood on the shoulders of experts… and then used their credibility to become a respected authority. If Oprah promotes a new diet or book, millions of people will listen,” he said.
“Anyone in business can do the same. Here’s how.
“There’s simple tool that does this called https://followerwonk.com. It works by searching people’s twitter profiles. Search for the main keyword in your market, followed by the words ‘author’, ‘expert’, ‘speaker’ or ‘writer’. FollowerWonk will give you a list of experts who you can contact.”
Robert said the next step is to send each author an email. “Tell them you love their content and you want them to write an article for you. Or can ask if you can interview them. Some will refuse. Don’t worry because many will say ‘yes’,” he said.
“In a short time, you will have website full of expert articles and interviews without creating any content yourself.”
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