Nokia Mobile Search intensifies with Yahoo! Search
Nokia’s Multimedia Computers seamlessly scour the Internet
September 07, 2006 - Espoo, Finland/Sunnyvale, CA, US - Nokia (NYSE: NOK) and Yahoo! Inc. (Nasdaq:YHOO) today announced that Yahoo! Search has become a more integral part of the Nokia Mobile Search application, a simple, convenient, and fast way to find and connect to local services, websites, images, and mobile content - all from the palm of your hand. This cooperation allows Nokia to strengthen the Internet search offering on Nokia Nseries multimedia computers and other Nokia S60 devices. Yahoo! will provide state-of-the-art web and image search results in more than 10 languages on a wide variety of Nokia devices to give consumers real-time access to information and content.
Nokia and Yahoo! have been working together since April of 2005 to establish an optimal Internet experience, including search, for consumers on their mobile devices. Nokia is dedicated to creating an experience that is deeply integrated into the other functions of the device. This agreement is an expansion of an already strong cooperation between leading players in their respective domains - Yahoo! in Internet services and Nokia in mobile devices.
“Nokia is extremely focused on providing the multimedia computer user the easiest route to explore the Internet and find what they need while they are on the go, such as images, facts, restaurants and addresses,” commented Ralph Eric Kunz, vice president, Multimedia Experiences, at Nokia. “Combining Yahoo!’s proven expertise in search on the web with Nokia’s understanding of mobile user interfaces, makes the Nokia Mobile Search experience unrivalled in the industry.”
“Yahoo! is excited to continue our deep partnership with Nokia and find new, innovate ways to integrate mobile search into the Nokia S60 handsets and Nseries multimedia computers,” said Christian Lindholm, vice president, global mobile products, Yahoo!. “Working with Nokia allows us to deliver a compelling mobile search solution directly to the millions of consumers wanting to use their mobile device to search for and find the information that’s important to them.”
This cooperation has already started to drive consumer usage of Mobile Search. Early data shows that 86 percent of all image search results are opened, 36 percent are added to the Gallery and 85 percent of all Web searches resulted in a browser being launched to access the searched for information. The Nokia Mobile Search also increases consumer discoverability of search on mobile devices as in many cases search will be accessible directly from the menu screen.
The Nokia Mobile Search application is available in select markets in the standard sales packs of the Nokia N80 Internet Edition, Nokia N73, Nokia N93, Nokia N70, Nokia N71, Nokia 6630, Nokia 6680, and Nokia 6681. It is also offered as a free download for more selected Nokia S60 devices from www.nokia.com/mobilesearch.
About Nokia Nseries
Nokia Nseries is a range of high performance multimedia computers that delivers unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, whenever and wherever they want.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
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