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Bluewolf and SteelBrick Partner to Deliver Next Generation CPQ Apps

Efficient implementation of innovative and cutting-edge Configure Price Quote (CPQ) software drives sales productivity, enabling teams to close deals with speed and accuracy


SAN MATEO, Calif., and NEW YORK, May 28, 2015 — SteelBrick, a fast-growing provider of configure, price, quote (CPQ) applications built on the Salesforce1 Platform, and Bluewolf, a global business consulting firm, announced a partnership to deliver sales automation solutions to Salesforce customers worldwide. With a focus on rapid implementation and adoption of SteelBrick’s next-generation CPQ apps, Bluewolf drives sales transformation and accelerates ROI for customers.

CPQ applications have become a rapidly growing addition to the sales technology stack for many businesses. Modern CPQ apps enhance the process and employee experience for sales teams, enabling reps to spend less time developing quotes, proposals and contracts, and more time actually selling and driving customer engagement.

Through deployment of SteelBrick CPQ, customers increase sales productivity, eliminate errors, ensure accurate pricing, maintain compliance, and grow order value by cross selling. Built and delivered natively on the Salesforce1 Platform, SteelBrick enables salespeople to close deals faster without ever leaving Salesforce, while automatically keeping their opportunity pipelines and forecasts up to date.

“Companies should no longer rely on manual, outdated processes to generate sales quotes, proposals and contracts,” said Greg Kaplan, Chief Revenue Officer, of Bluewolf. “Our partnership with SteelBrick extends our ability to provide sales teams powerful, next generation CPQ applications to manage pricing and streamline the sales process, making them more effective in driving competitive advantage, customer engagement, and profitable growth.”

Bluewolf recently deployed SteelBrick CPQ at Politico, a global news and information company, to support its fast growing, subscription-based service. With an expanding and evolving product offering, Politico recognized the need to bring standardization and efficiency to their sales process, including complex subscriptions, renewal management and mid-term adjustments — all while preserving their standard business rules. After a thorough evaluation of options, Politico selected SteelBrick CPQ and leveraged Bluewolf’s deep knowledge of its business to deliver a quick and efficient implementation.

“Working with Bluewolf on our SteelBrick implementation has been a game-changer,” said Becca Smith, Director of Revenue Operations at Politico. “With limited internal resources we needed someone to partner with us to get the work done without a hassle. The Bluewolf team provides impressive technical prowess, high caliber service, and a seamless partnership with the SteelBrick support team.”

“Bluewolf has the capabilities and experience to deliver expert services to SteelBrick customers, as demonstrated in our recent deployment at Politico,” said Will Wiegler, Chief Marketing Officer of SteelBrick. “As more businesses implement SteelBrick CPQ to automate their sales processes, Bluewolf is an essential partner, enabling us to scale and drive customer success.”

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About SteelBrick
SteelBrick provides next-generation Configure Price Quote (CPQ) apps that are deployed 5 to 10 times faster than legacy CPQ applications. The company’s SaaS solutions are built 100 percent native on Salesforce and enable sales reps and partners to create accurate sales quotes quickly and submit orders on the fly from any desktop or mobile device. SteelBrick powers sales for more than 200 high-growth customers including Cloudera, Nimble Storage, HootSuite and Marketo. The company is backed by $30M in capital from leading cloud investors Salesforce Ventures, Shasta Ventures and Emergence Capital. For more, go to

About Bluewolf
Bluewolf is a global business consulting firm that helps customer-obsessed enterprises transform their business. With 15+ years of cloud computing expertise, Bluewolf’s award-winning strategic customer lifecycle consulting, digital marketing, mobile experience, change management, and analytics services rapidly innovate business processes and technologies to drive meaningful digital customer experiences and accelerate business outcomes. Through its proven Agile Business Transformation methodology, Bluewolf has completed more than 5,000 cloud projects worldwide for global enterprises that include Stanley Black & Decker, Australia Post, Vodafone, and Aberdeen. To learn more, visit or connect with us on Twitter, Facebook, LinkedIn and YouTube.

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