Valpak Begins 2015 with Strong Q1 Franchise Growth
Leader in Local Print and Digital Coupons Signs Seven New Franchise Agreements in 2015 on the Heels of Signing 14 Agreements in 2014 with New and Existing Franchisees
Following a successful 2014, Valpak, a leader in local print and digital coupons, announced that the brand is off to a strong start in 2015, signing seven new franchise agreements with new and existing franchisees. Valpak continues to grow its footprint across the United States with new franchisees this year in Central Alabama, Kansas City, North Orange County, Calif., Maryland and Virginia.
Valpak’s new franchisees this year and last year join the company with diverse backgrounds in sales, marketing and strategic development, including a former Google employee, restaurant owner and publisher. Several current Valpak franchisees also expanded into adjacent territories, including Western Washington owner Steve Dowman, who acquired two nearby franchises making him Valpak’s largest franchisee.
Greg Courchane, director of franchise sales, has been spearheading the company’s franchise growth since early 2014 and has his sights set on even more expansion in 2015, targeting territories such as Miami; New Orleans; Portland, Ore.; Albany, N.Y.; Macon, Ga.; Little Rock, Ark.; and El Paso, Texas. Focusing on driving franchise leads for Valpak by improving sales revenues and profitability will remain Courchane’s priority this year.
“We continue to pursue qualified candidates to buy new and existing markets,” said Courchane. “More than ever, we see candidates with strong digital backgrounds and solid selling skills, and an understanding of working with small- and medium-sized businesses, traits which are highly valued within the Valpak brand. We are thrilled with the pace of our expansion and look forward to seeing our growth continue this year.”
Last year, Valpak signed 14 franchise agreements, increasing household circulation by three million homes since the close of 2013 under new franchise ownership. Of the agreements signed, new franchisees bring Valpak’s signature blue envelope to residents in Charlotte, N.C.; St. Louis; Silicon Valley, Calif.; Raleigh, N.C.; Belmont, Calif.; Lafayette, La.; Southeast Wisconsin; Hawaii and Ottawa, Canada. Furthermore, existing Valpak franchisees expanded their territories in 2014 in Dallas; Western Washington; and South New Jersey, including Atlantic City.
At the forefront of technology, Valpak recently announced the launch of its new coupon app available for download for the Apple Watch™, making it one of the first coupon companies to offer savings for the new device. Valpak’s commitment to technology has elevated the brand as a leader in mobile couponing with its strong mobile app presence in the top mobile operating systems and integration into its mobile wallets. A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook and Google Wallet, as well as online coupons to reach consumers at home, and on-the-go. Cox Target Media, providers of Valpak, also owns Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com offer consumers a more extensive selection of offers and a rewarding shopping experience as content is shared across platforms.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Discover more about Valpak®
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Valpak marketing consultants live and work in your neighborhood. We know what your customers want (we are them!) and can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive our Blue Envelope of savings and traffic on valpak.com and our syndication partner sites exceeds 110 million. Backed by the muscle of Cox Target Media, your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online www.coxmediagroup.com.
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