PSKW CEO Robert Previdi Named One of the 60 Most Influential People in the Healthcare Industry

PSKW, LLC, a leading provider of biopharma loyalty relationship marketing services, today announced that PM360, a prominent health-marketing industry trade magazine, has named PSKW CEO Robert Previdi one of the winners of its inaugural ELITE awards. The ELITE winners include 60 of the most influential people in the healthcare industry today.
 
“Robert was one of the first to recognize the need for effective methods to encourage product trial and minimize Rx abandonment due to the ever rising costs of patient co-pays,” according to Steve Freeman, PSKW president and COO. “Under his steady hand, PSKW has been at the forefront of the co-pay assistance industry — and continues as its innovation leader today. I and the entire PSKW team offer him our heartfelt congratulations on this well-deserved honor.”
 
The ELITE awards honor individuals who have made a significant impact to the healthcare industry throughout their careers. Nominees were evaluated based on their accomplishments, testimonials from their bosses, clients, colleagues and supporting evidence that reflects the impact of their efforts (i.e., company growth, campaign success, etc.). Sixty winners were selected in 12 categories from numerous entries extolling the merits and achievements of truly extraordinary individuals.
 
Previdi’s inclusion among the PM360 ELITE is the most recent entry in a growing list of his industry accolades. He was selected by PharmaVOICE as one of the 2012, 2013, and 2014 “100 Most Inspiring People in the Life Sciences Industry.” And Ernst & Young LLP named him the Ernst & Young Entrepreneur Of The Year® 2012 Award winner in the Marketing and Advertising Services category in New Jersey.   
 
The ELITE winners will be profiled in PM360’s May 2015 issue and honored at a celebratory cocktail party on July 14th at 6:30 PM. The event will be held at the Standard High Line rooftop bar in New York City’s Meatpacking District. Tickets are available for purchase at www.pm360online.com/elite.
 
About PSKW, LLC
PSKW is the innovation driver in biopharma loyalty relationship marketing. From co-pay incentive cards, vouchers, and coupons to leading-edge digital and mobile adherence marketing techniques, the PSKW team works as a strategic partner with brand teams to effectively and efficiently build trial, compliance, and adherence. Website: www.pskw.com
 

Contact Information

Steve Crow

Marketing Communications

PSKW, LLC

(1) (308) 234-3407

scrow@pskw.com