Hospitality Associates Chooses Leonardo to Improve its Digital Marketing for 22 Properties
Leading Hospitality Management Company Chooses Vizlly, Leonardo’s Multi-Channel Digital Marketing System
Leonardo Worldwide Corporation today announced a new agreement with Hospitality Associates, a third-generation, family-owned hotel management and development company, who has selected Vizlly, Leonardo’s Multi-Channel Digital Marketing System, to reach and engage travelers with compelling stories on their direct and indirect sales channels for 22 properties.
Using Vizlly, Hospitality Associates will be able to manage all of its digital marketing for 22 properties using one system, including creating and managing property websites, mobile sites, multi-media Facebook apps and digital brochures for third-party travel channels, ensuring they reach travelers on all the devices and channels they use to search for accommodations online.
Websites that Drive Direct Bookings
Hospitality Associates has chosen Vizlly to reach travelers on their direct sales channels with compelling stories about their rooms, unique features and special offers. To date, Hospitality Associates has used Vizlly to create vanity websites for Bitterroot River Inn & Conference Center; Comfort Suites Astoria; Comfort Inn Phoenix; and Best Western Plus St. Rose Pkwy.
Additionally, Hospitality Associates has enhanced its own corporate website with embeddable widgets that make it easy to showcase the key amenities and features of each property.
To reach the more than 50% of travelers who search for accommodations on mobile devices, Hospitality Associates will also be using Vizlly’s Mobile Marketing modules to create and publish mobile optimized websites for its properties.
Social Media Marketing
Using Vizlly’s Facebook Apps, Hospitality Associates can turn its properties’ Facebook pages into booking conversion tools. Vizlly’s customizable Facebook Apps allow visitors take a tour of their property without leaving their Facebook page, increasing ROI from social media.
Reaching More Travelers on Thousands of Travel Websites
Using Vizlly, Leonardo’s Multi-Channel Digital Marketing System, Hospitality Associates will be able to create targeted digital brochures and publish them to thousands of travel websites in Leonardo’s VNetwork, the most extensive media syndication network in the global travel industry. These digital brochures can be customized for particular travel channels in Leonardo’s VNetwork, ensuring that its properties are reaching and engaging travelers with relevant content.
Managing Digital Marketing All in One Place
Hospitality Associates will benefit from being able to manage their digital marketing for 22 properties all in one place, using one system, and ensuring its properties are represented in a consistent, visually compelling way that attracts travelers on the channels they’re using to search for accommodations online. Hospitality Associates will also benefit from Vizlly’s advanced tracking and analytics capabilities which make it easy to track what consumers are engaging with online and where, and strategize accordingly.
“By choosing Vizlly, Hospitality Associates is able to reach travel shoppers with compelling stories about their rooms, promotions and unique features, on the channels and devices they’re using to search for accommodations online, increasing conversions and driving bookings. We’re delighted to make it easy for Hospitality Associates to create and publish websites, mobile sites and digital brochures for third party travel channels, centered around the stories that travel shoppers are looking for, using just one system,” says John McAuliffe, Leonardo’s President.
“It has been a huge relief to have Leonardo work so closely with us to connect our hotels digitally to an ever increasing global network of travel sites and shoppers. I cannot imagine how daunting it would have been if we had to bring our hotels into this digital age on our own. It’s extremely reassuring to partner with a company like Leonardo that has helped us create rich and appealing websites, as well as mobile sites and social media apps to increase our presence in these areas,” says Laurie Theisen, Director of Sales, Hospitality Associates.
About Hospitality Associates
Hospitality Associates is a third-generation, family-owned hotel management and development company. The Wynia family entered the industry in 1959 when Jess Wynia acquired their first hotel. What began as a single hotel has now become a company with a successful track record of 22 hotels in six states. Hospitality Associates’ focus is on all-suites, extended stay, boutique and upper-midscale inn & suites hotels.
Hospitality Associates continues to be a leader in management, service, training, technology and trends in the industry. Their ability to adapt to ever-changing market conditions while applying hundreds of years of combined experience and time-honored practices enables Hospitality Associates to create hotels with a high return on investment that are esteemed by guests, franchisors, lenders and industry peers. Learn more www.hospitalityassociates.com
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.
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