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The Outdoor Recreation Group (TORG) selects CGS’s BlueCherry B2B eCommerce to Accelerate and Streamline Wholesale Sales Processes

TORG integrates CGS’s BlueCherry® B2B eCommerce Solution (formerly Threadvine®) with its existing BlueCherry modules for a unified, end-to-end view of its sales processes and business environment.

New York, NY – WEBWIRE

CGS, a leading global provider of business applications, enterprise learning and outsourcing services announces that The Outdoor Recreation Group (TORG), an international manufacturer and distributor of outdoor goods and accessories, has chosen its BlueCherry® B2B eCommerce Solution (formerly Threadvine®) to accelerate and streamline its wholesale business channels.

Part of CGS’s end-to-end suite of solutions, the BlueCherry B2B eCommerce module enables apparel and consumer lifestyle products companies to visually engage retail buyers, promote their products and select assortments and receive confirmed orders online. Using the platform, buyers can view the proposed products, get detailed pricing and availability information and place orders from virtually anywhere, anytime from their computer or mobile device.

As an existing user of the BlueCherry Enterprise Suite since 2006, TORG will integrate the B2B eCommerce module with its exiting BlueCherry solutions, providing its sales representatives with an efficient online order entry platform as well as accurate pricing and product availability.

“BlueCherry B2B eCommerce will provide us with a user-friendly solution for our sales reps to easily capture orders online and via mobile devices, and engage buyers with new visually compelling products regardless of their location and without relying solely on traditional tradeshows, markets or sales calls,” said Huzefa Chithiwala, MIS Director at The Outdoor Recreation Group. “The seamless integration with our existing BlueCherry solution provides us with greater visibility into our business environment and wholesale processes.”

“We are delighted that TORG has selected our BlueCherry B2B eCommerce Solution to support its sales reps and conduct its core day-to-day sales operations,” said Paul Magel, President of the Business Applications Group at CGS. “TORG is gaining a streamlined, efficient, end-to-end sales process that will allow its sales reps to easily market to new buyers, expand geographical markets and increase sales revenue and order volume from one platform.”

About The Outdoor Recreation Group (TORG)
The Outdoor Recreation Group is a solutions-driven company, relentless in our drive to meet the needs and exceed the expectations of each and every customer within multiple product categories and industries. As a world leader in product development, manufacturing, and distribution, we raise the bar on the quality of service delivered to our personal brands, licensed brands, and private brands. 


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