Mars Marketing Campaigns Recognized in Global Industry Awards
Mars Honored at The One Show and the International Food and Beverage Creative Excellence Awards
Mars, Incorporated has been recognized for marketing excellence with two high-profile awards this week.
Mars was named ‘Client of the Year’ at the 2015 One Show, one of the world’s most prestigious advertising award show competitions. The One Show Awards, which celebrate world-class advertising, design and marketing communications, also awarded “Gold Pencils” to Mars brands PEDIGREE®, SNICKERS® and TWIX®, while BBDO, Mars’ creative agency, was named ‘Network of the Year’.
Mars was also celebrated as the ‘2015 Google FAB Brand / Marketer of The Year’ at the International Food and Beverage Creative Excellence Awards (The FAB Awards). Overall, Mars achieved 16 nominations and was recognized for its work from across multiple markets, including the US, UK, Canada and the UAE.
Said Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated: “At Mars, we believe in the power of creativity to drive results for our business, which is why the 2015 Google FAB Brand / Marketer of The Year Award and accolades from The One Show are both so important to us. We are extremely proud to accept these prestigious awards, which recognize the industry leading innovation and creativity of our Associates, our brands and our agency partners.”
About The One Club
The One Club, producer of the prestigious One Show and Creative Week, is the world’s foremost nonprofit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
You can follow The One Club online at www.oneclub.org, on Facebook and at Twitter.
About The FAB Awards
The FAB Awards is an International Awards programme focused entirely on work done for Food and Beverage brands.
It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to their Clients and their Agencies
Now in its 17th year, The FAB Awards has taken entries from many Clients, every leading Agency Network, and many important Challenger Agencies from over 60 countries around the world.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M’S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN’S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.
For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube.
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