Tesco retains crown as Sandwich Retailer of the Year
For the second consecutive year, Tesco has been named as the Sandwich Multiple Retailer of the Year at the British Sandwich Industry Awards.
Tesco has been recognised for delivering innovative and quality products for customers. The award comes as the retailer has redesigned its sandwiches and wraps lines and has introduced an exciting new range of sandwiches using Viennoiseries- style breads like brioche and baguettes, as well ciabattas and flatbreads. The Tesco finest* Salt Beef and Swiss Gruyere Flatbread, which retails at £3, was awarded as highly commended in the premium category of new sandwich product of the year.
Jason Tarry, Chief Product Officer at Tesco said: “We are delighted to have been named the Sandwich Retailer of the Year, for the second year running. This award is testament to all the hard work we have done in the last year to offer our customers a fantastic selection of sandwiches, from the humble cheese and pickle sandwich, to our award winning finest* Salt Beef and Swiss Gruyere Flatbread.”
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