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Get the best out of your retail staff with a unique approach to training

When you have the challenge of launching something new in the highly competitive world of retail, failing to motivate and engage your sales team with your brandís latest products is one of the biggest mistakes you can make.


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If your staff are spread out across multiple sites Ė whether local, national or international Ė you can take the training to them, and avoid disruption to the day-to-day business of the team by fitting training around the working day.

When you have the challenge of launching something new in the highly competitive world of retail, failing to motivate and engage your sales team with your brandís latest products is one of the biggest mistakes you can make.

This is because your sales personnel are highly visible frontline ambassadors for your brand and if theyíre not passionate and donít know your products inside out, your prospective customers may never get the benefit of your carefully constructed marketing messages.

Consumers are, indeed, more savvy with more choices than ever, but great retail staff can still make a huge difference when it comes to giving guidance to customers in those all-important purchasing decisions.

Thatís why itís crucial to deliver a consistent product training experience to your staff in order to cultivate true interest, belief and enthusiasm from your sales team, in order to ensure marketing success.

This can be a challenge, especially with sales teams dotted across multiple locations, but weíve helped some of the worldís leading retail brands develop an effective solution - take the training experience to them by embarking on a roadshow tour with a bespoke mobile training vehicle.

Get face-to-face with your staff

A key benefit of a roadshow truck is that it provides an exclusive space for you to hold live demonstrations for your sales team, getting them to completely focus their attention on your products.

Computer- or paper-based training can run the risk of becoming little more than a box-ticking exercise. One thing thatís certain is that it wonít get your sales reps excited in the way that letting them get hands-on with products will.

If you sell kitchen appliances, you could use the roadshow truck to create a kitchen for demonstrations. If itís TVs, why not use the roadshow truck to build a living room set and allow your employees experience the technology for themselves in the same way a consumer would.

This kind of physical contact with the merchandise in an immersive environment helps your staff to develop an emotional connection as well as learn about the product, and thereís an increased likelihood that your retail staff will retain information and remember the experience as positive translating that into sales.

Better USP knowledge through maximum product experience

USPs are often the deciding factor when it comes to a customer choosing your product or service over those of a rival brand, so ensuring your staff are able to recall specific product knowledge when asked is vital.

Thereís no better way of making this happen that than letting your sales team try out the product for themselves or, if thatís not a possibility, enabling them to see it in action in an interactive environment. It creates a more engaging and memorable experience than simply reading stats.

Some of the roadshow trucks that we offer have as much as 70m2 of exhibition space, allowing you to immerse the sales team completely in all of the marketing information and assets they need in order to live and breathe the brand and all of your key messages.

Minimal business disruption with efficient time management

The ultimate benefit of a roadshow truck is that itís a truly mobile solution Ė it can go anywhere you need it to.

If your staff are spread out across multiple sites Ė whether local, national or international Ė you can take the training to them, and avoid disruption to the day-to-day business of the team by fitting training around the working day.

There are no travel or venue hire expenses, and you can reach more people in less time, delivering efficiency and maximum ROI.

How Event Marketing Solutions can help

Your retail teams are the conduit between your brand and customers, so ensuring your employees are motivated and engaged in your products is an investment thatís worth making in order to deliver a positive impression of your business and products.

EMS recently assisted two leading household brands in creating an expert team of trainers and home economists to tour the UK with hands-on demos and product training sessions for both retailers and consumers, offering a unique opportunity to discover the brandsí new product USPs.

To see how we did it, visit our Bosch and Neff roadshow galleries, and to see how we can help your brand get its product training on the road, visit http://eventms.com/ today.



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