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Medallia and Appirio Partner to Improve Customer Experience Efforts by Uniting Customer Insights with Business Data

Medallia’s Partner Ecosystem Bolstered by Alliance with Leading Cloud Services Provider

Palo Alto, Calif. and San Francisco, Calif. – WEBWIRE

Medallia (, the global Customer Experience Management (CEM) leader, and Appirio (, a global cloud services company, today announced a partnership to build a world-class implementation practice for Medallia’s industry-leading CEM platform. The partnership will see Appirio and Medallia develop strategies and solutions to give companies quicker access to critical customer experience data and integrate that data with other cloud platforms.
To gain the most strategic benefit from customer data, companies must integrate it effectively into their business operations — giving employees easy access to relevant customer feedback, and combining customer information with financial and operational data to identify opportunities for greater efficiency and business growth. Appirio’s experience implementing leading cloud-based software platforms like Salesforce for over 800 companies and 3 million business users will help Medallia deliver customer insights faster and wire them more effectively into the operations of the companies it serves.
“Appirio’s proven expertise in customizing and rolling out critical SaaS solutions will drive significant advancement in how companies implement our platform and integrate it with other cloud services,” said Ken Fine, Chief Customer Officer for Medallia. “We are thrilled to welcome them to our partner ecosystem.”
Through the partnership, Appirio will begin implementing the Medallia platform for select companies. This will cover the entire implementations process — including requirement gathering, design, configuration, data loading, testing, and go-live procedures — as well as integrations with cloud platforms including Salesforce. The two companies will also work together to develop new implementations best practices for customer experience management.
“Organizations differentiate in today’s global economy by providing an exceptional customer experience, but that requires having actionable insight into customer perceptions and behavior across all areas of a customer journey,” said Lori Williams, VP of Acceleration Practices at Appirio. “The strength of Medallia’s CEM platform combined with Appirio’s experience in customer relationship management and cloud-based business systems make this an ideal partnership.”
The alliance with Appirio represents a significant expansion of Medallia’s partner ecosystem. Through ongoing collaborations with leading market research, management consulting and technology companies like TNS, Ipsos and Salesforce, Medallia offers a broad range of strategic and operational services to help companies bring their customer experience capabilities to new heights. For more information on Medallia’s partner network, visit
About Appirio
Appirio is a global services company that helps customers innovate and win in the new cloud economy.  As the leader in enterprise crowdsourcing, we deliver unmatched customer value by combining the world’s top talent with a unique cloud services platform. Our platform harnesses the power of one of the world’s largest crowdsourcing communities, thousands of ready to deploy assets, and leading cloud, industry and technical experts, to help our customers drive competitive advantage. Appirio is a trusted partner to some of the world’s largest brands, including Cardinal Health, Coca-Cola, eBay, Facebook, Georgia-Pacific, Home Depot, Moen, and Sony Playstation.
About Medallia
Medallia® is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands, including Four Seasons, LEGO, Sephora, Airbnb, CA Technologies and the Zurich Insurance Group. Medallia’s Software-as-a-Service (SaaS) application enables companies to capture customer feedback everywhere the customer is (web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Australia and Argentina. Learn more at
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