Logic PD’s Jason Voiovich to Present at ARMA Twin Cities on Content Analytics
As marketers become major ‘content creators’ in organizations, they are not yet skilled in the management and analysis of that content. That’s where Records and Information Management professionals can help.
Logic PD, a complete product lifecycle company for connected devices, announced that Jason Voiovich, vice president of Marketing, Research and Analytics, will present on the topic of content analytics at the ARMA Cities Spring Conference on April 8 at St. Catherine University in St. Paul.
In his presentation, “Using Unstructured Data Analysis to Optimize Content Marketing,” Voiovich will discuss how content marketing can more deeply engage audiences and ways to evaluate how well that content is resonating with target audiences.
“Content marketing is not only a buzz word, but also a major focus of modern marketing organizations as audiences become more fragmented and harder to reach with traditional advertising and public relations efforts,” said Voiovich. “However, as marketers become major ‘content creators’ in organizations, they are not yet skilled in the management and analysis of that content. That’s where Records and Information Management professionals can help.”
As part of the session, Voiovich will share Logic PD’s use of Leximancer, an automated, thesaurus-based analysis tool to compare its unstructured content with similar content from media outlets. He will present the Logic PD analysis report and offer recommendations and best practices that can help users refine strategy and improve results.
Twin Cities ARMA serves Records & Information Management (RIM) professionals in Minneapolis, St. Paul and the state of Minnesota.
About Jason Voiovich
As Vice President of Marketing, Analytics & Research Services, Jason Voiovich is responsible for aligning Logic PD’s services with market needs as well as providing those services to Logic PD clients as part of a complete product development lifecycle. Voiovich has more than 15 years of experience in marketing intelligence and research, specializing in competitive intelligence, new venture strategy, brand valuation and business modeling.
Prior to joining Logic PD in 2012, Jason founded Ecra Creative Group, a Minneapolis-based marketing intelligence and brand development agency. His clients included Target Corp, Blue Cross/Blue Shield, Guidant (Boston Scientific), and Michael Foods along with dozens of start-ups and mid-sized firms. Jason also acts as an advisor to the University of Wisconsin Eau Claire’s Entrepreneur Program and serves on its Communication and Journalism curriculum review committee.
Jason received his B.S. in Communications from the University of Wisconsin, Eau Claire, his M.A. in Strategic Communications from the University of Minnesota, and Executive Education in data analytics at the Massachusetts Institute of Technology.
About Logic PD
Logic PD (www.logicpd.com, www.logicpdinsights.com) collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by being the complete product innovation and product realization company for connected devices in the world’s most demanding markets. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.
- Contact Information
- Kim Davis
- Director of Corporate Communications
- Logic PD
- (1) 6124369701
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