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RGB Networks Chooses Cypress’s HOTLink-On-Demand(TM) SERDES In High-Density Broadcast Network Processor For Advanced Digital Video Services


SERDES Selected Based on High Throughput and Ease of Design

SAN JOSE, Calif., September 5, 2006 - Cypress Semiconductor Corp. (NYSE: CY) today announced that leading network video processing company RGB Networks has chosen Cypress’s video SERDES for its Broadcast Network Processor (BNP). The high throughput of the HOTLink-On-Demand™ multichannel video SERDES helps make the BNP the cable industry’s highest-density solution for digital video grooming, statistical multiplexing, transrating and digital program insertion.

Cypress’s HOTLink-On-Demand family is the largest and most flexible portfolio of Society of Motion Pictures and Television Engineers (SMPTE) standards-compliant physical layer devices (PHYs) on the market, which translates to a simplified design for RGB. The HOTLink-On-Demand family’s twelve devices provide designers with scalability for professional video equipment designs, including production switchers, distribution amplifiers, D/A and A/D converters, and camera control units.

“Cypress’s HOTLink-On-Demand chips help give RGB’s multi-function BNP video processing platform the data throughput needed to support multiple high-performance ASI interfaces for high-density digital video delivery,” said Ramin Farassat, vice president of Marketing, RGB Networks.

“The significance of this design win is twofold,” said Gopal Garg, managing director of Video and Interconnect Devices at Cypress. “First, it demonstrates the leading-performance of the HOTLink-On-Demand SERDES by its inclusion in RGB’s powerful BNP solution. Second, it further establishes the HOTLink family’s adoption in the industry as an integral solution for professional video network systems.”

Cypress will have a showing of RGB’s BNP video processing platform and will demonstrate its complete video interface solution, including the HOTLink-On-Demand family of video SERDES, multi-format equalizers, and cable drivers, in booth 12.301 at the International Broadcasters Conference (IBC) 2006 to be held at the RAI Convention Centre, Amsterdam, Netherlands from September 8 through September 12, 2006. For more information, or to make an appointment to see a short demonstration at IBC2006, interested parties can send an email to

About the HOTLink-On-Demand Family
The devices in the HOTLink-On-Demand family are designed so that each channel can run at either SMPTE 259M or 292M speeds. In addition, all devices feature an integrated voltage-controlled oscillator (VCO) and phase-lock loop (PLL), as well as an innovative chip design that eliminates channel crosstalk and performs significantly better than the SMPTE jitter specification. The portfolio also includes devices that allow one channel to be a transmitter and another to be an independent reclocking deserializer, which is particularly useful in up/down converter applications.

About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than today’s solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services. For more information about RGB Networks and its video processing solutions, please visit

About Cypress
Cypress solutions perform: consumer, computation, data communications, automotive, industrial, and solar. Leveraging proprietary silicon processes, Cypress’s product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions and reconfigurable mixed-signal arrays. Cypress trades on the NYSE under the ticker symbol CY. Visit us at

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