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Bing Ads Releases Case Study Highlighting Force Marketing Client Results

Atlanta, GA – WEBWIRE

Automotive multi-channel marketing firm Force Marketing is proud to announce that Bing Ads recently released a case study focused on the results the firm achieved for one of its clients.

The case study showcases the paid search strategies that Force Marketing put into place for the Shottenkirk Automotive Group and its seven dealership locations. After a three-month period in which the Force Marketing Digital team integrated Bing Ads into the Shottenkirk strategy, they saw an 81 percent increase in clickthrough rate and a 740 percent increase in clicks across the account.

Bing Ads is an integral part of the Force Marketing paid search strategy, and this case study is a testament to that.

“Using Bing Ads, we were able to deliver our client’s message to qualified, interested customers,” said Natalia Ekisheva, Force Marketing’s SEM Manager. “By adding Bing as our publisher, we were able to reach our customers in a scalable and cost efficient manner, and this case study tells that story.”

The Shottenkirk Automotive Group case study is the first to come out of Force Marketing’s partnership with Bing Ads, and came about because of the marketing firm’s reputation for increased paid search account performance and ROI.

“The results that the Force Marketing Digital team consistently achieves for its paid search clients are impressive,” said Elizabeth Parker, Bing Ads Partner Sales Executive, Business Development. “That’s why we chose to work with them to create this case study, and we hope the partnership between Force and Bing Ads will continue to grow moving forward.”

Those interested in reading the complete case study can download it online.


Force Marketing is an automotive multi-channel marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2014 for the sixth consecutive year. More information about their auto dealership marketing services can be found online on the Force Marketing website.


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