Sprint Launches Aggressive New Advertising to Give Wireless Customers the Facts

- Sprint has the nation’s largest mobile broadband network
- Sprint’s mobile broadband network is five times faster than Cingular’s EDGE network

OVERLAND PARK, Kan. — 09/05/2006 - Wireless customers can have a difficult time sorting through all the noise created by the wireless industry from pricing plans to network strength to devices and services. To help educate customers and prospects by giving them the facts they need, Sprint (NYSE: S) is launching a new advertising campaign that includes a humorous ad created by Publicis & Hal Riney that uses actual footage from a spaghetti western film and that outlines the differences in Sprint’s mobile broadband network when directly compared to Cingular’s EDGE network. This creative advertisement is just one of many Sprint advertisements designed to outline the facts and communicate the power Sprint provides its customers.

Fact: Sprint has the nation’s largest mobile broadband network.
Fact: Sprint’s mobile broadband network (400-700 kbps) is 5 TIMES FASTER than Cingular’s EDGE network (70-135 kbps).

“At Sprint, we are giving our customers the power to get work done faster and in more places,” said Mike Goff, vice president of national advertising for Sprint. “The ad using actual spaghetti western footage comparing Sprint’s mobile broadband network to Cingular’s EDGE network very clearly depicts how Sprint is empowering customers to do more, at five times the speed of Cingular’s EDGE network.”

The new Sprint advertising campaign will involve both television and print and is a part of a larger strategic move by the company to bring together a positioning that empowers customers to do more. The campaign also reveals the new company tagline: “Sprint. Power Up.”

For more information on Sprint’s mobile broadband network, please visit powervision.sprint.com/mobilebroadband/casestudies/index.html For additional information on Sprint’s new positioning, visit www.sprint.com/mr. Editor’s note: Art/creative illustration available upon request.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

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