Sprint Launches Aggressive New Advertising to Give Wireless Customers the Facts
- Sprint has the nationís largest mobile broadband network
- Sprintís mobile broadband network is five times faster than Cingularís EDGE network
OVERLAND PARK, Kan. ó 09/05/2006 - Wireless customers can have a difficult time sorting through all the noise created by the wireless industry from pricing plans to network strength to devices and services. To help educate customers and prospects by giving them the facts they need, Sprint (NYSE: S) is launching a new advertising campaign that includes a humorous ad created by Publicis & Hal Riney that uses actual footage from a spaghetti western film and that outlines the differences in Sprintís mobile broadband network when directly compared to Cingularís EDGE network. This creative advertisement is just one of many Sprint advertisements designed to outline the facts and communicate the power Sprint provides its customers.
Fact: Sprint has the nationís largest mobile broadband network.
Fact: Sprintís mobile broadband network (400-700 kbps) is 5 TIMES FASTER than Cingularís EDGE network (70-135 kbps).
ďAt Sprint, we are giving our customers the power to get work done faster and in more places,Ē said Mike Goff, vice president of national advertising for Sprint. ďThe ad using actual spaghetti western footage comparing Sprintís mobile broadband network to Cingularís EDGE network very clearly depicts how Sprint is empowering customers to do more, at five times the speed of Cingularís EDGE network.Ē
The new Sprint advertising campaign will involve both television and print and is a part of a larger strategic move by the company to bring together a positioning that empowers customers to do more. The campaign also reveals the new company tagline: ďSprint. Power Up.Ē
For more information on Sprintís mobile broadband network, please visit powervision.sprint.com/mobilebroadband/casestudies/index.html For additional information on Sprintís new positioning, visit www.sprint.com/mr. Editorís note: Art/creative illustration available upon request.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
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