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LYONSCG’s James McDonald named a Rising Star of the Profession by Consulting Magazine


Lyons Consulting Group (LYONSCG), the premier digital agency helping retailers, branded manufacturers and B2B merchants to realize their eCommerce potential, today announced that James McDonald, Senior Digital Consultant in the Digital Marketing practice, has been named a Rising Star of the Profession by Consulting magazine. McDonald was recognized for excellence in the Retail category.

“It’s no surprise that James has been distinguished with this honor,” says Richard Lyons, CEO and President of Lyons Consulting Group. “James is customer focused and committed to ensuring the success of his clients. We are very proud to have him as a part of LYONSCG.”

Consulting magazine’s Rising Stars of the Profession honors the 35 best consultants in the industry under the age of 35. Award winners will be recognized during a dinner at the the W Chicago City Center in Chicago on Thursday, April 16.

At 29 years old, McDonald directs digital analytics activities for the company, aggregating and mining data to guide the formation of digital strategies and optimization efforts, contributing to the successful launch of over a dozen sites in the past year. Since joining LYONSCG in 2013, he has worked directly with clients to deliver year over year increases in demand, visits, and conversion rates. His familiarity with site experience and digital marketing channels prove his value as a strategic constant on projects.

“James is motivated by the challenge of digging deep into a problem or objective and developing a solution that best serves his clients,” says Danielle Savin, Director of Digital Marketing and Strategy at LYONSCG. “He is passionate about using his expertise to enable others to realize their business goals through data driven decisions.”

McDonald will be featured, along with the other 34 Rising Stars, in Consulting magazine’s March 2015 issue, available at

About Lyons Consulting Group

Lyons Consulting Group is the industry’s premier eCommerce Digital Agency, serving brand, retail, and B2B organizations with tailored eCommerce solutions that maximize online potential. Headquartered in Chicago, the firm offers a full range of services beginning with Digital Strategy and Digital Marketing and extending through Experience Design, Platform Implementation, Application Development, Hosting and Support. The approach is holistic—to provide every client with a creative, robust and increasingly profitable eCommerce website. LYONSCG is eCommerce Realized!


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