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666Bet and Metric Gaming Enter Licensing Agreement

Agreement will see Metric’s SuperLive™ and Bettor Option™ products incorporated into 666BET’s sportsbook offering.

Las Vegas, USA – WEBWIRE

"We are pleased to be included in their sportsbook offering and look forward to accelerating 666BET’s expansion with our SuperLive and Bettor Option products" - Peter Bertilsson, Metric Gaming President and CEO

26 February 2015, Las Vegas, USA (Press Release) -- Sports wagering software and services specialist Metric Gaming and the fast-growing 666BET, which is quickly establishing itself as one of the major online betting operators in the UK, today announced a licensing agreement to incorporate Metric’s SuperLive™ and Bettor Option™ products into 666BET’s sportsbook offering.

SuperLive™ – Metric’s flagship product – is optimized for mobile devices, deploys HTML5 and industry-leading push technology, and is powered by Metric’s sophisticated sports analytics to usher in the next generation of in-play betting. With SuperLive™, bettors can place propositional wagers on in-game events as the match unfolds – such as whether a player will score on an upcoming penalty shot, sink a birdie putt, make a free throw or convert on third down – all while their accounts are debited and credited in real time.

Bettor Option™ (patent pending), Metric’s latest release from its development pipeline, offers bettors the option to double their pre-game wager – or switch sides – after watching the entire first half of a match unfold, all at the same odds that were available before the match began.    

666BET, which made its debut for the World Cup in June of last year, has established several high-profile betting partnerships with English Premier League (EPL) clubs Leicester City and West Bromwich Albion as well as League One side Leyton Orient, and has maintained an aggressive marketing campaign that continues to fuel its rapid growth.

“666BET is an exciting new player in the massive UK betting market,” said Metric’s President & CEO, Peter Bertilsson. “We are pleased to be included in their sportsbook offering and look forward to accelerating 666BET’s expansion with our SuperLive and Bettor Option products.”

“This is a thrilling development for 666BET,“ said Neil Andrews, 666BET’s Sportsbook & Brand Manager. “We are delighted to be partnering with Metric Gaming to offer our customers an extra and exciting betting dimension to our Sportsbook. We strive to be unique and different and the addition of SuperLive will help us achieve that.”

About Metric Gaming
Metric Gaming creates innovative, first-to-market mobile sports wagering software and provides unique sports handicapping expertise on behalf of licensed operators, technology providers and media companies interested in capitalizing on the massive and rapidly-expanding mobile wagering marketplace. The company was founded in 2011 by seasoned professional handicapper Martin de Knijff, who was seeking to leverage recent advances in mobile and media technology to revitalize an otherwise technologically stagnant sports wagering industry. Metric is headquartered in Las Vegas, Nevada, with subsidiaries located in the Isle of Man and Stockholm, Sweden.
For more information, please visit
666BET is a fully registered online gambling website. Established in June 2014, the company‘s goal is to offer an easy-to-use betting platform for its clients, excellent customer care, good value in its odds offering and all these under a secure and safe environment. 666BET is regulated by the UK Gambling Commission (UK customers) and the Alderney Gambling Control Commission (non-UK customers) and uses data security procedures that exceed e-gaming standards.
For further press inquiries:

Jodie Thind
Lyceum Media
+44 (0) 7932 440 157

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