TIBCO CMO Lori Wright Inducted Into Direct Marketing News 2015 Marketing Hall of Femme
Wright Recognized for Re-envisioning the TIBCO Brand and Championing Fast Data
TIBCO Software Inc., a global leader in infrastructure and business intelligence software, today announced Chief Marketing Officer Lori Wright has been selected as an inductee to the Direct Marketing News 2015 Marketing Hall of Femme. This year’s inductees include 18 female marketing executives recognized for their exceptional approaches to leadership and marketing, as well as for their previous and current successes.
Since joining TIBCO in October 2013, Wright has become an essential part of the executive team helping re-envision the TIBCO brand across business and product platforms, ensuring that people around the world understand the benefits of utilizing the TIBCO portfolio. Most recently, Wright led the development of a new messaging platform around the concept of Fast Data to reflect the company’s efforts to deliver the most cutting-edge integration, event processing, and analytics technologies to its customers.
“I am honored to be nominated along such an exceptional group of women who are using their marketing talents to improve their companies and the industries they serve,” said Wright. “The contributions of these leaders are vital, as marketing increasingly becomes a key revenue driver for organizations, both large and small.”
The Direct Marketing News Marketing Hall of Femme was created in 2013 to recognize the women who have brought innovation to the marketing activities at their respective companies and continue to advance in their industry. These are women in the most senior marketing positions at their organizations who have improved marketing performance and generated measurable results, including increases in customer engagement and revenue growth. This year’s 18 honorees will be profiled in an upcoming issue of Direct Marketing News and commemorated at a gala luncheon in New York City on April 24, 2015.
“The Marketing Hall of Femme celebrates an extraordinary group of female marketing chiefs who have risen to the apex of their profession as inspirational leaders and champions of customer-centric marketing,” said Ginger Conlon, editor-in-chief of Direct Marketing News. “Lori Wright has a consistent and stellar track record of achievements, which is exemplified in her current role by a successful rebranding and exponential lead growth in existing and new markets.”
For more information about the 2015 Marketing Hall of Femme, please visit: http://www.dmnews.com/marketing-hall-of-femme/section/3131/About Direct Marketing News
Marketers need insight that drives customer action and profitable revenue. Getting to that insight takes the right mix of data, strategy, and technology. Direct Marketing News provides the comprehensive coverage of the hottest trends, success strategies, and core technologies that marketers need to get from raw data to profitable insight. DMN delivers that timely information through a robust set of digital offerings that include a website, email newsletters, eBooks, social media, virtual events, and webcasts, as well as a monthly print edition, Essential Guides series, and live events that collectively serve a BPA-audited circulation of more than 150,000 senior marketing executives per month.About TIBCO
TIBCO Software Inc. is a global leader in infrastructure and business intelligence software. Whether it’s optimizing inventory, cross-selling products, or averting crisis before it happens, TIBCO uniquely delivers the Two-Second Advantage® -- the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. With a broad mix of innovative products and services, TIBCO is the strategic technology partner trusted by businesses around the world. Learn more about TIBCO at www.tibco.com.
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