Toshiba Announces Rugby World Cup 2015 Sponsorship
Toshiba Corporation today announced it has been appointed an Official Sponsor of the Rugby World Cup 2015, renewing the company’s support for the biggest tournament in rugby for the third consecutive time.
Rugby World Cup 2015 will see 48 matches take place across England and Wales from September 18 to October 31, 2015.
Toshiba’s association spans the breadth of its business domains including social infrastructure, air conditioning, multi-functional printers, digital products and medical imaging devices. In addition, Toshiba will support the tournament by providing its products to support the running of the event.
Toshiba has a long heritage in rugby. As well as sponsoring Rugby World Cup in 2007 and 2011, last year Toshiba has become the the Official Sponsor of the Japanese Men’s team and will also support their participation in Rugby World Cup 2015. A further example of Toshiba’s dedication to the game is with its own team, “BRAVE LUPUS”, which competes in Japan’s Rugby Top League. Many members of the team have represented the nation as part of Japan’s Rugby World Cup team over the years.
“Toshiba is delighted to be continuing its successful partnership with the Rugby World Cup,” said Noriaki Hashimoto, Corporate Vice President, Corporate Representative – EMEA, Toshiba Corporation. “The tournament is one of the world’s greatest sporting events and we’re looking forward to playing our part in bringing the power and the passion of the games to a bigger audience than ever before.”
Rugby World Cup Limited Head of Commercial, Broadcast and Marketing Murray Barnett added: “Toshiba is a world leader and innovator in pioneering high technology and with the expanded reach of Rugby World Cup, we are working to together to reach people wherever and whenever they are watching, talking about or playing rugby.”
In the build up to and during the tournament, Toshiba will initiate a range of activities to enhance its association and engage spectators with the event. Part of Toshiba’s activity will include perimeter boards at each match of the tournament as part of a larger advertising programme. Activity will be focused on regions where rugby is most popular including Europe, Japan, Oceania and Africa.
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