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How to Maximise Online Marketing Strategies Using Social Media to Promote Business


QUEENSLAND, Australia February 2015 – Eighty per cent of travellers utilise online portals before a holiday for planning and booking accommodation, but only half of Australian tourism websites offer online bookings, and less than two thirds of tourism businesses have mobile phone friendly webpages.

Digital marketing done successfully can create more traffic to a website, increase potential business clients and boost company and product branding. Yet entrepreneurs attempting to develop online marketing strategies find the task overwhelming, multifaceted and confusing.

Using social media to promote business is a fairly recent marketing concept that has seen online demand grow faster than a company’s adoption of the notion. It’s because of this that digital experts are emerging, filling the void with teaching tools that show how to capitalise on internet trends with online marketing strategies.

Award-winning digital strategist, Fabienne Wintle specialises in promoting tourism in Australia. For more than 10 years, Fabienne has been providing coaching and online strategies for Australian tourism operators through her companies first and now Webbed Feet Pty Ltd. “By teaching these marketing principles, operators are empowered to market their own businesses. It’s a low cost solution that offers them big results,” says Fabienne.

She is currently driving around the country on a two year adventure with her husband and two small children, to teach regional Australian businesses how to unlock online promotional opportunities. Labelled This is Our Australia, the adventure aims to inspire locals to escape the ordinary and explore their own backyard. During the trip, Fabienne will creating digital content for every region she visits.

“We’re using social media to promote business as a way to show the tourism industry how to turn online marketing strategies and theories into successful practice,” says Fabienne. “I’ll be giving small businesses the tools and knowledge to succeed in the digital economy and showing owners that the digital economy IS the economy.”

This is Our Australia has four key objectives; to upskill Australia’s tourism businesses in digital productivitiy and marketing, to inspire Australians to get up and discover their own backyard, to collect and share local stories from small communities and to share travel stories from Australians living the caravan and camping lifestyle.

Fabienne received Griffith University’s Young Outstanding Alumnus Award, which recognises remarkable achievement and success by former students. She also won the Queensland Tourism Young Achievers Award for her contribution to the tourism industry. Fabienne’s company has been involved in major projects such as the Tourism Ekit and AusIndustry’s Small Business Online project. Fabienne also helped boost tourism profits in remote areas of Australia like Tennant Creek and Nhulunbuy in the Northern Territory.

To learn more about effective online marketing strategies from experienced digital marketer Fabienne Wintle at


 Australian tourism
 Online marketing
 Online marketing strategy
 Digital marketing
 Utilising online portals

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