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New Gap Brand President Restructures Marketing, Online And Product Leadership To Better Serve Today’s Customers

New York, NY – WEBWIRE

Gap brand today announced leadership changes designed to intensify the brand’s customer focus, while meeting the global fashion and retailing needs of the business.

As part of its plans to create a consistent, customer-centric experience across all channels globally, the brand has appointed Gap Inc. veteran Scott Key as senior vice president and general manager of Customer Experience. In the role, Key will oversee a newly combined e-commerce and marketing organization, charged with driving a powerful connection across these critical customer touch-points globally. 

During his Gap Inc. tenure, Key has served in several senior leadership roles within the Growth, Innovation and Digital division, establishing a track record for innovation while working closely with incoming chief executive officer, Art Peck.  Most recently, he oversaw the company’s Customer Engagement Marketing function.

“Now’s the time to intensify our customer focus and break-through with a truly dynamic and integrated approach to building relationships with our customers,” said Jeff Kirwan, global brand president of Gap. “Scott will help us bring together our marketing and digital expressions so each interaction with our customers is consistent and compelling. It’s a customer-first approach that reflects how people shop today.”

Gap also announced that, in evaluating the right leadership structure for the brand, it would be eliminating the Creative Director role, resulting in Rebekka Bay’s departure from the company, effective immediately. Gap has a strong senior design team in place to ensure a seamless transition and said it would evaluate the long-term leadership approach for the global design team.

“I would personally like to thank Rebekka for her passion and the creative processes she’s brought to the brand,” continued Kirwan.  “She has helped develop a dynamic design team, some of the best creative talent in the industry, and I’m confident that our strong bench of senior designers will see the brand into its next phase.”

Kirwan concluded, “As we look to the future, now is the right time to make these changes and focus the brand on delivering casual, American style and building strong relationships with our customers around the world.”

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, to the brand’s planned 2015 debut in India, Gap continues to connect with customers online and across the brand’s more than 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For more information, please visit


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