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Gartner Says Power Shift in Business Intelligence and Analytics Will Fuel Disruption

By 2017, Most Business Users and Analysts in Organizations Will Have Access to Self-Service Tools to Prepare Data for Analysis

Analysts Will Explore BI Trends at Gartner Business Intelligence & Analytics Summits 2015, February 23-24 in Sydney, Australia, March 9-10 in London and March 30-April 1 in Las Vegas


Traditional business intelligence (BI) and analytic models are being disrupted as the balance of power shifts from IT to the business, according to Gartner, Inc. The rise of data discovery, access to multistructured data, data preparation tools and smart capabilities will further democratize access to analytics and stress the need for governance. Gartner predicts that by 2017, most business users and analysts in organizations will have access to self-service tools to prepare data for analysis.

“Data preparation is one of most difficult and time-consuming challenges facing business users of BI and data discovery tools, as well as advanced analytics platforms,” said Rita Sallam, research vice president at Gartner. “However, data preparation capabilities are emerging that will provide business users and analysts the ability to extend the scope of self-service to include information management, and extract, transform and load (ETL) functions, enabling them to access, profile, prepare, integrate, curate, model and enrich data for analysis and consumption by BI and analytics platforms.”

“Self-service data integration will do for traditional IT-centric data integration what data discovery platforms have done for traditional IT-centric BI: reduce the significant time and complexity users face in preparing their data for analysis and shift much of the activity from IT to the business user to better support governed data discovery,” said Ms. Sallam. “However, specific skills are required. Self-service data integration requires that users master both the technical aspects and the business requirements of joining data together.”

Gartner expects basic business user data mashup capabilities to become mainstream as part of data discovery tools in the near future. Data discovery and traditional BI vendors are likely to respond to this demand and opportunity to add value by extending their own business user data mashup capabilities to include more-advanced data preparation features.

Gartner made a number of further predictions about BI, including:

By 2017, most data discovery tools will have incorporated smart data discovery capabilities to expand the reach of interactive analysis.

As data discovery capabilities are becoming smarter to streamline pattern detection in data discovery, self-service data preparation capabilities are evolving and becoming more capable of semiautomating and enhancing the data preparation activity of data discovery, and making it accessible to a business analyst. The two advances in combination will create a next-generation data discovery user experience that makes advanced types of analysis accessible to a broader range of users.

“Smart data discovery has the potential to expand access to sophisticated interactive analysis and insights to business consumers and nontraditional BI users — the approximately 70 percent of users in organizations that currently do not use BI tools or have statistical backgrounds,” said Ms. Sallam. “New approaches have the potential to transform how and which users can derive insights from data discovery tools. The potential business benefit will lead to a shift resulting in smart data discovery becoming standard features of most data discovery platforms.”

Moreover, Ms. Sallam said that this evolution will likely facilitate accelerated growth of the citizen data and make new sources of information accessible, consumable and meaningful to organizations of all sizes, even ones that don’t have extensive advanced analytics skills or in-house resources.

Through 2016, less than 10 percent of self-service BI initiatives will be governed sufficiently to prevent inconsistencies that adversely affect the business.

End-user clamor for access to business data, combined with IT’s inability to satisfy this need, has manifested in self-service BI initiatives in many organizations. The growing increase in data volume, velocity and, especially, variety has further fueled this trend. Vendors have responded with mass consumable, broadly deployable, easy-to-use and, often, cloud-based technologies for basic query, analysis and reporting.

Often, these solutions are implemented by business units that have circumvented IT and as a result, they are disposed to analytic sprawl — an inconsistent or incomplete use of data, capricious development of metrics and formulae, and either too-restrained or unrestrained sharing of results.

“As a result of the limited governance of self-service BI implementations, we see few examples of those that are materially successful — other than in satisfying end-user urges for data access,” said Doug Laney, research vice president at Gartner. “This, combined with increasing examples of data privacy and security breaches, along with anticipated instances of public disclosure inconsistencies, will temper businesses leaders’ enthusiasm for self-service BI. From unfortunate occurrences like these, we expect resulting investor and customer blowback for organizations with ungoverned, or loosely governed, BI initiatives.”

To counter these adverse effects, a return to more controlled enterprise BI implementations is expected, or the deployment of self-service BI technologies within a better governed, IT-led project environment. On the technology front, vendors will to continue to play both sides, but more conscientiously — selling simple data discovery technologies broadly throughout their prospects’ businesses, while reemphasizing the advantages of controlled, centralized and more-robust enterprise BI technologies.

More detailed analysis is available in the Gartner report “Predicts 2015: Power Shift in Business Intelligence and Analytics Will Fuel Disruption.” The report is available on Gartner’s website at

BI and analytics trends be discussed in more detail at the Gartner Business Intelligence, Analytics & Information Management Summit 2015, February 23-24 in Sydney, Australia and at the Business Intelligence & Analytics Summits, March 9-10 in London and March 30-April 1 in Las Vegas. Members of the media can register to attend these events by contacting (Sydney), (London) and (Las Vegas).

Information from the Summits will be shared on Twitter at using #GartnerBI..

About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to clients in over 9,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,400 associates, including more than 1,480 research analysts and consultants, and clients in 85 countries. For more information, visit


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