C Space at CES Successfully Draws Brand Marketers and Creatives to Network and Learn About Latest Trends in Digital and Brand Marketing
Headliners included executives from iHeartMedia, Google, Havas Worldwide, Twitter and Yahoo
Marketing, advertising, content and creative professionals found a new home at the International CES® at C Space. This new show venue, located at ARIA, served as an exciting extension of the Brand Matters and Entertainment Matters programs at CES and helped unite the more than 30,000 entertainment, content, advertising/marketing and creative professionals who attend the show each year. Owned and produced by CEA, the International CES is the global gathering place for all who thrive on the business of technology.
C Space at ARIA featured tailored conferences, networking events, exhibits and meeting suites along with an array of headline speakers. Throughout three days, attendees packed panel sessions focused on trends and techniques to reach the consumer through the next generation of digital video, social and multi-platform marketing. Other sessions explored related topics such as how brands can utilize video to drive deeper consumer engagement, the use of data and measurement, the best ways to foster creativity in a technology saturated world, and the need to balance customer relationships and privacy while implementing targeted marketing.
“We are pleased that this inaugural year for C Space at ARIA was successful as a dedicated venue for brand marketers and creative professionals at the 2015 CES,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “With content and advertising professionals attending CES in increasing numbers, our goal was to create a setting for this community to network and generate new ideas at CES. Based upon the positive feedback we have received, we look forward to continuing to tailor this venue to the needs of the content community at future CES events.”
C Space headline speakers included Neal Mohan, vice president, display and video advertising, Google; Scott Burke, senior vice president of advertising, Yahoo!, in a panel session moderated by Yahoo! Tech columnist David Pogue; Ryan Seacrest, Host of On-Air with Ryan Seacrest; Bob Pittman, chairman and CEO of iHeartMedia Inc.; Jason Jercinovic, president, Havas Worldwide Digital; and Howard Pyle, vice president, IBM Marketing Innovation Group. In addition, NBC Universal’s Linda Yaccarino shared several announcements. These top executives discussed the impact that technological innovation is having on today’s business environment as well as how their companies are managing the intersection of media, content, marketing and technology.
Also at C Space, the Association of National Advertisers (ANA) presented the Digital Disruption conference track designed to bring together premier client side marketers to present thought leadership and share stories of winning campaigns and partnerships. Executives discussed the hottest issues in digital marketing and media.
Speakers included Michael Donnelly, senior vice president and group head of global digital marketing at MasterCard Worldwide; Stevie Benjamin, senior director of digital and media at MillerCoors; and Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund. Many speakers echoed the thoughts of Tony Pace as he stated, “The role technology plays in consumers’ lives is strong and ever growing. We need to pay attention to the intersection of marketing and technology.”
The Brand Matters keynote at the 2015 CES featured a one-on-one interview with CBS Corp. President and CEO Leslie Moonves byMediaLink Chairman and CEO Michael Kassan. Their discussion was followed by a panel conversation lead by MediaLink President and COO Wenda Harris Millard with executives from Conde Nast, Fox, Google, McDonalds and The Walt Disney Co. The panelists discussed how their “corporate DNA” dictates their distribution and personalization strategy and agreed that mobile is offering unprecedented opportunities.
For the latest news on the 2015 International CES, including videos from headliners at C Space as well as other conference sessions and keynotes, visit CESweb.org.
Note to Editors: The official name of the global technology event is “International CES®.” Subsequent references to the event can be shortened to “CES.” About CES The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $223 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.
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