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Kroger Brings Local Shoppers A Free New Way To Check Up On Their Health


WEBWIRE

Kellogg’s Healthy Beginnings Health Check program provides complimentary blood pressure, cholesterol, body mass index (BMI) screenings and fiber assessment at Kroger, King Soopers, Dillons and Fry’s locations

CINCINNATI, OH (March 24, 2005) – Kroger customers have a new way to check up on their health. That’s because Kroger has partnered with Kellogg Company to introduce the Kellogg’s Healthy Beginnings Health Check program.

Beginning March 28, Kroger customers will have the opportunity to:

Participate in a free health screening – a $25 value that includes a cholesterol test, blood pressure check, dietary fiber intake assessment and BMI screening;
Complete a free Personal Health Assessment;
Receive a free high-value health kit containing health information and healthy food coupons.
“We want to help shoppers make healthy decisions,” said Harriet Solar, Consumer Affairs Dietitian at Kroger. “By making these Healthy Beginnings Health Checks available in our stores, we’re providing our customers with a unique opportunity to not only make healthy food choices, but also learn more about their own heart health, digestive health and weight management.”

Kroger and Kellogg Offer First-Of-Its-Kind Healthy Beginnings Health Check Program/2

During the free Healthy Beginnings Health Check events, consumers will have the opportunity to increase their knowledge about a range of important health topics and receive coupons for Healthy Beginnings cereals and other products that provide unique health benefits, including the new Kellogg’s Smart Start Healthy Heart (which has ingredients that can help lower both cholesterol and blood pressure ), Frosted Mini-Wheats (with nearly 25 percent of the daily value for fiber in one bowl), All-Bran (for a healthy digestive system) and Special K Red Berries (which is a simple solution proven to help manage weight ).

For more information on Healthy Beginnings Health Check screening times and locations, call 1-866-632-6900.

About Kroger
Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains. At the end of fiscal 2004, the Company operated (either directly or through its subsidiaries) 2,532 supermarkets and multi-department stores in 32 states under two dozen banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s, Fry’s, Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 795 convenience stores, 436 fine jewelry stores, 536 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.

About Kellogg
With 2004 sales of almost $10 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at www.kelloggcompany.com.



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