Skittles Makes Super Bowl XLIX Awesomer With Brand’s First Super Bowl Ad
Expect the Unexpected from Skittles in Weeks Before Super Bowl XLIX
Super Bowl XLIX just got awesomer: The Skittles brand announced today that it will be airing its first-ever Super Bowl ad, and it will be celebrating its first official inclusion in The Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff.
As an official sponsor of the NFL, Skittles is activating the partnership for the first time following a tremendously successful relationship in 2014 with Marshawn Lynch and the Seattle Seahawks.
“We couldn’t be more excited to be an official NFL sponsor and first-time Super Bowl advertiser,” said Matt Montei, Senior Marketing Director, Confections and Seasonal at Wrigley. “We know that Skittles can help make an already awesome game even awesomer for fans everywhere.”
Because Skittles couldn’t wait to kick off its first-ever official Super Bowl season, the brand hosted the most awesome tailgate in the vacant parking lot of the site of Super Bowl XLIX – nearly four weeks before football’s grand finale. Skittles invited Super Bowl champion and Arizona native, Kurt Warner, and some diehard fans to experience a Skittles-style tailgate party: http://youtu.be/Gj_Dqkpzv1g.
“Since we’re new to this party, we are celebrating in ways only Skittles can – with a twist and this is just the beginning of a big playoff run for Skittles,” Montei added.
The Skittles brand will release more activities throughout the month of January. For updates and information on the road to game day, fans should visit the official Skittles Facebook page (www.facebook.com/Skittles) or the official Twitter handle (@skittles).
For Super Bowl XLIX, Skittles will run a 30-second television commercial produced by DDB Chicago.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
For more information, visit www.Wrigley.com
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
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