Publicis Touchpoint Solutions Partners with Cegedim Relationship Management for Next-Generation CRM, CLM, and Remote Detailing Solution

 
Yardley, PA — January 6, 2015 — Publicis Touchpoint Solutions, Inc.—a leading provider of customized cross-channel healthcare sales, service, and clinical teams—announced today that it has entered into a strategic partnership with Cegedim Relationship Management. Touchpoint will be employing Cegedim’s cloud-based customer relationship management (CRM), closed loop marketing (CLM), and remote detailing solution, Mobile Intelligence, as its CRM of choice.
 
“Our clients are connecting with their customers through a wide range of channels, from in-person to virtual, and we design custom solutions to support their multi-channel engagement,” said Michelle Keefe, president, Publicis Touchpoint Solutions. “Our partnership with Cegedim is ideal since their CRM solution is built to flexibly meet the industry’s demand for agility,” noted Mark Stevens, senior vice president, strategy and commercial effectiveness, Publicis Touchpoint Solutions.
 
“We’re delighted to partner with Publicis Touchpoint Solutions in a way that aligns with their business vision and their customers’ objectives,” said Angela Miccoli, president, North America, Cegedim Relationship Management. “Life sciences customers want a complete ‘as a service’ commercial partner, delivering on-demand across all channels. With Mobile Intelligence, Publicis and Cegedim are strategically positioned to operationalize a reference model of the next generation of commercial sales and operations—a model that other life sciences companies can observe and imitate,” added Richie Etwaru, chief digital officer, Cegedim Relationship Management.
 
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For business inquiries, please contact Touchpoint Business Development, at (215) 525-9800 or eMail Impact@TouchpointSolutions.com .

 
About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions designs and implements customized, cross-channel, healthcare sales, service, and clinical teams. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company’s message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision cross-channel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.
Web: www.TouchpointSolutions.com  
LinkedIn: http://linkd.in/pTouchpoint  | Twitter: http://twitter.com/pTouchpoint
 
About Publicis Healthcare Communications Group 
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With more than 5,500 employees, PHCG manages 12 agency brands through 70 offices located in 10 countries. PHCG’s brands are Saatchi & Saatchi Health, Digitas Health LifeBrands, Publicis Life Brands, Razorfish Healthware, Heartbeat Ideas, Discovery, in-sync Customer Insights, Publicis Health Media, Publicis Touchpoint Solutions, beacon healthcare, Maxcess, and Verilogue.
Web: www.publicishealthcare.com | Facebook: www.facebook.com/publicishealthcare
 
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. Follow Cegedim Relationship Management on LinkedIn and Twitter.

Web: www.cegedim.com/rm

Contact Information

Betsy Lane

SVP Marketing and Communications

Publicis Touchpoint Solutions, Inc.

Contact via E-mail