5 Keys To Succesful YouTube Marketing
How to use YouTube to improve your online presence.
"Before all else thought creates."
With YouTube being the 3rd most visited site online and the 2nd largest search engine right behind Google, you want to be making sure your business is fully utilizing this valuable asset. As a professional YouTube marketer, Michael Miner outlines the steps you can take today to make your videos more valuable.
YouTube Marketing with Video Production, YouTube Marketing Strategies:
1. Title Properly
YouTube marketing begins with preparation, the first thing you want to do is proper keyword research. This is by far the biggest mistake Miner sees businesses make when creating the title for their videos. How the search engines work in YouTube is by aligning up what you are searching for with what the video is titled. For example if you title your video “Our company’s Sizzle Reel” You are probably the only person that is going to search for this term. Think what is your video about? What is the main message you are conveying in the video? Who is your potential customer and what are they searching for to find your solution. Google offers a free keyword planner adwords.google.com to help give you ideas. “So our business is in Salt Lake City, UT and we offer Video Production Services, a very good title for us would be ‘Utah Video Production’ or ‘Salt Lake City Video Services’,” according to Miner.
2. Enable and correct the closed captions
The search engines have no way to crawl the audio on your video and thus categorize your videos content that is why taking this step is so vitally important. By enabling your captions the search engines can read your audio file through text and categorize the content properly.
YouTube has an automatic caption reader and it creates a Closed Caption script for every video that has an audio track uploaded. You can go in and edit this caption from the Video Manager tools in your YouTube account. If you have done your keyword research you know your best keyword terms and they are laced throughout your video thus enabling the search engines to read and rank your video accordingly.
3. Write out a proper description
The first thing you want in your description is your business URL next your phone number, you want these to be the first things visible in your snippet. You also want to use your full URL with the http:// included, this becomes a live link in the description and viewers can click directly to your site from here. You also want to create a good amount of keyword rich copy in your description; it is one of the more pertinent areas in video for SEO juice.
4. Use annotations to enhance your video
In the Video Manager you can utilize the annotations to convey a message, add a link to another video or even directly to your website. Annotations can be annoying when they are over used but when used appropriately they enhance the video and communicate information like your phone number or some important information that may not be being covered correctly or as well as you would like it to be covered in the video. It can be used to direct the viewer on what you want them to do such as subscribe or where you want them to go like clicking on another video or clicking through to your website.
5. Share on social media outlets
Okay, so you have done all of the other work on preparing your video to maximize it thus getting the most value in being found on the search engines, now you need to get the word out and get people seeing it. User interaction is important so you want to get it out to as many people as possible right away. Once it is posted on YouTube you can share it through many social media outlets, YouTube provides you with an embed code right below the description and also has automatic share buttons to over a dozen different channels that you can just click on as well.
So there you have it!. Follow these steps and begin getting more juice from your YouTube marketing video. For more information, contact Levitate by phone at 801-688-4246, or visit http://levitateusa.com
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- Contact Information
- Michael Miner
- (1) 801-688-4246
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