As Indian e-commerce goes global, Great Indian Mela goes desi
During a recent press release revealing the changing aspects of Indian e-commerce industry, Ms. Dhwaani Punwani, Managing Director, Great Indian Mela highlighted the rapid pace with which Indian e-commerce ventures are making waves across the globe.
“Indian e-commerce businesses are no more restricted to India; they have gone a much longer way leaving a mark on a global level,” says Ms. Punwani. Talking about the way Indian e-commerce ventures are going global, she gleefully spoke about how this decade has shown rapid advancements over the previous one. “Just 10 years back, our businesses were confined within the geographical boundaries. Now, there are no limits.” As the MD of an Indian e-commerce venture herself, Dhwaani Punwani could appreciate the strides taken by major Indian e-commerce ventures. She explained how the e-commerce industry, once dominated by Amazon, now has many big players such as Flipkart and Snapdeal.
Looking at how Indian brands were going global, the attempt to retain ‘India’ through an all-Indian portal motivated Ms. Punwani to launch Great Indian Mela. Elaborating more on what one can find on the e-commerce portal, Ms. Punwani says, “We strive to bring ‘Indian-ness’ to your lives with our quirky, off-beat and traditional styles that you can find on our portal”. It is an online attempt to bring cultural diversities of India to a global audience.
The portal is designed to offer authentic yet affordable Indian merchandise. ‘Deal of the day’ is the unique daily opportunity for online shoppers with exciting tag prices hard to ignore. As put forth in the MD’s words on what GIM is, “It is not just another shopping place; it is a fun exhibition that provides a wholesome shopping experience”.
Motivated by the services and standards of both Flipkart and Snapdeal, Ms. Punwani aims to set a new benchmark for e-commerce portals across the globe. The way the recent consumer trend has shifted to online shopping makes her confident about Great Indian Mela.
About Great Indian Mela:
GIM is an online e-commerce portal that sells authentic merchandise inspired by India. The portal aims to reach out to a global audience with a collection that includes clothing, bags, shoes, accessories and home décor items. Visit their website http://greatindianmela.com/ for more.
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