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PlayKids, The Top Grossing Kid’s Entertainment Platform, Expands to China and Brings Millions of Kids New Content and Holiday Features Worldwide

This news comes after a stellar year for the No. 1 global kid’s app which played over 500 million episodes to children across the world from media companies like DreamWorks Classic Media, PBS, The Jim Henson Company, Cyber Group Studios and HIT Entertainment


Movile , the largest mobile platform in Latin America and creator of the world’s leading children’s entertainment platform, PlayKids , is officially launching the app in China on iPhone, iPad and iPod Touch. PlayKids helps parents tackle playtime and more through age appropriate, educational and trusted content.

To download PlayKids in the App Store, visit:

According to a study by Common Sense Media , 38 percent of children under the age of two use mobile media for playing games, watching videos or other media-related purposes.  

With data to support the need for an engaging and educational mobile platform, PlayKids developed an app that features a mix of lullabies, nursery rhymes, activities, shows and eBooks to keep preschoolers entertained. Through parental controls and offline viewing available on PlayKids, parents save on data usage, and children do not experience delayed buffering times.

In China, PlayKids will feature top Chinese shows like Dinobob, Mumu Tribe, Our Friend Xiong Xiaomi, Rubi, Beva Songs, Ben Rat, Wild Baby Animal Explorers and also global titles like Octonauts, Musti and Fireman Sam. As an added feature for parents and kids in PlayKids’ 26 existing countries, the platform is offering popular TV series such as Zou, Pingu, Olivia, Rupert Bear and Roary the Racing Car. Additionally, PlayKids released a limited-time winter edition packed with classic carols like Jingle Bells, sleigh rides with PlayKids’ Mascot Lupi and his reindeer and a new batch of hidden characters and animals.

With China’s anticipated $330 million video-on-demand market, PlayKids is leveraging one of the world’s fastest growing consumer audiences.

“With more and more children using apps on mobile devices, it was imperative that we offer relevant, secure and frequently updated educational content to meet the needs of  parents and kids alike,” says Eduardo Henrique, Head of Global Expansion at PlayKids . “As a parent myself, I know that children want fun and engaging content . So by launching in China and updating PlayKids worldwide, we’re able to satisfy and reach millions of more families in a trusting and safe way.”

PlayKids is also releasing new content in the following countries, unless otherwise noted below:

  • Australia: Bob Zoom, Tickety Toc

  • Brazil: Zou,Pingu (in Portuguese), Bob Zoom (in Portuguese), Escola de Princesinha (in Portuguese)

  • Canada: Zou,Pingu, Dinosaur Train, Dive Olly Dive

  • France: Zou,Pingu, The Hive, Noddy in Toyland, Fifi and the Flowertots, Rupert Bear, Tickety Toc, Roary the Racing Car and Olivia

  • Germany: Rupert the Bear

  • Latin America: Zou,Pingu (in Spanish) and Bob Zoom (in Spanish)

  • Spain: Bob Zoom, Zou, Pingu, Louis, Tickety Toc and Musti (in Spanish)

  • U.K.: Noddy in Toyland, Fifi and the Flowertots, Raa Raa the Noisy Lion, Postman Pat, Fireman Sam, Rupert the Bear, Thomas and Friends, Angelina Ballerina and Bob Zoom

  • U.S.: Bob Zoom, Dive Olly Dive, Olive the Ostrich, Nutriventures (in Spanish), Musti (in Spanish) and Ben and Holly (in Spanish)

Content companies interested in joining Australian Broadcasting Corporation, DHX, Entertainment One, HIT Entertainment,The Jim Henson Company, PBS and Viacom as PlayKids ’ partners are encouraged to email: .

About PlayKids:

PlayKids is a children’s entertainment platform packed with entertaining and age-appropriate videos, eBooks, nursery rhymes, games and lullabies specifically for children aged five and under. As a trusted source for parents, PlayKids offers entertaining and educational programming for children and features offline viewing so families can save on data usage and provides parental controls. Learn more at:

About Movile:

Movile is the creator of PlayKids and is one of the largest mobile platforms in Latin America. Its product portfolio includes smartphone and tablet applications for content and commerce. Movile has over 500 employees and is connected to more than 40 carriers that collectively have over 700 million mobile subscribers. More than 30 million people experience Movile’s products and services per month. Learn more at

Media Contact

Maggie Philbin

VSC on behalf of Movile



 Children’s app
 Mobile entertainment
 Kid’s video
 Holiday edition

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