Vungle Announces Four New Demand Partnerships for Vungle Exchange
Partnerships help more advertisers buy TV-quality in-app video ads programmatically
Today Vungle, the way developers put video ads in apps, announced that advertisers and brands can buy its inventory programmatically through four new demand partners. Brands, agencies and DSPs that use BrightRoll, Lyfe Mobile, Videomize, and Conversant to automate their video ad buying will now have access to Vungle’s TV-quality in-app inventory through Vungle Exchange.
Video and mobile advertising are the fastest-growing sectors of digital media. The IAB estimates that spending on video ads will nearly double by 2016. ComScore recently found that US adults spend 51% of their time on digital media in apps. Advertisers will be able to leverage Vungle’s in-app inventory to engage consumers within the most popular medium and context possible.
Vungle Exchange -- which is set apart from other exchanges by its ability to serve video ads into apps in less time than it takes the human eye to blink -- has scaled quickly. These new partnerships have followed quickly after Vungle announced its first demand partnerships with TubeMogul and Adap.tv earlier this year.
“Mobile video provides a tremendous opportunity for advertisers to reach consumers wherever they are,” said Clare Dunnett, senior director of publisher development, BrightRoll. “We’re always looking to increase advertisers’ connections to audiences on every screen, and by partnering with Vungle, we’re giving advertisers on the BrightRoll platform further opportunity to scale their in-app video media buying.”
“We strive to continually add new demand partners to help our publishers maximize revenue, while providing a great UX,” said Michael Deignan, Vungle’s Head of Programmatic Sales. “These relationships give our publishers access to brand advertising that can supplement income from user acquisition ads, while making their apps look amazing.”
Vungle is the way developers put video ads in apps. Vungle’s breakthrough video ad-serving technology and user-first approach has led to its track record of success and made it necessary infrastructure for applications. Vungle was founded in 2012 and has offices in San Francisco, London, Berlin, and Beijing. For more information visit www.vungle.com and follow @vungle.
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