Extreme Reach and Nielsen Join Forces to Advance Total Audience Measurement for Advertisers
Strategic Agreement Will Enable Encoding of All Commercials at Scale and Facilitate TV & Digital Video Campaign Measurement
Extreme Reach, Inc., the leading provider of TV and digital video advertising delivery and measurement solutions, and Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced a multi-year agreement that enables Extreme Reach to provide automated Nielsen encoding of all TV commercials distributed for all Extreme Reach and Nielsen clients.
With this automated encoding approach, Nielsen TV and Online Campaign RatingsTM data will be integrated and automatically presented within the Extreme Reach Convergence Dashboard, which presents advertisers with a view of their TV and digital video campaign results together in real-time.
With Extreme Reach encoding all TV commercials, a major barrier in process and costs has been removed from the market. This will enable an environment where all video content can be consistently measured with ratings for both the content and the advertising. The encoding will be inclusive of both English and Spanish speaking commercials.
“Our collaboration with Nielsen is a big win for our mutual clients. It eliminates significant costs, makes TV measurement as seamless as Digital measurement and rounds out our expansive suite of real-time cross-platform analytics with Nielsen’s trusted TV and Digital audience data,” said John Roland, CEO of Extreme Reach.
“This strategic agreement with Extreme Reach allows us to enhance our total measurement of advertising campaigns across platforms, what we are calling ‘Total Audience for Advertisers.’ This is a critical step toward enabling the delivery of a total campaign measurement rating standard,” said Lynda Clarizio, president of U.S. Media at Nielsen.ABOUT EXTREME REACH
Extreme Reach is the leading provider of video advertising management and distribution solutions that span TV, Digital and mobile. Thousands of brands and agencies, including nearly all of the Ad Age 100, look to Extreme Reach to activate, measure and optimize their video advertising campaigns across all screens and devices. The Extreme Reach video convergence platform is the first to streamline the video advertising workflow and unify crossplatform analytics. Extreme Reach is headquartered in Needham, Mass., with offices in 15 cities across North America. For more information, visit the Extreme Reach website: extremereach.com.ABOUT NIELSEN
Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
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