Mobile Game High School Story Launches New Way to Help Teach SATs In Unique Character-Driven Narrative As Top Teen Game Notches $9m in Revenue Up 400% From Last Year
Ex-EA Game Developers educate teens on important issues like cyberbullying and body issues while still building a profitable business
Mountain View, Calif. (Dec. 4, 2014) – Pixelberry Studios , a mobile game company proving that doing good can also be good business, announces a first-of-its-kind educational expansion for smash hit game High School Story . Created by Pixelberry’s team of former teachers, standardized test prep experts and tutors, this is the game’s biggest update ever and will expand High School Story’s sophisticated plot-driven gameplay with interactive learning components specially designed to help Pixelberry’s teen player base with the standardized tests that dominate their lives.
Education games targeted at teens have had a notoriously difficult time gaining traction, but with with more than 12 million downloads and $9.7M in revenue, High School Story’s strong story-based gameplay has proven effective at both entertaining and educating hard-to-reach teenagers on some of the most complicated social issues they face , including bullying and eating disorders. This new education update will allow Pixelberry’s millions of players to study for the SATs or ACTS and build the confidence they need to succeed in their high stress academic and social lives .
“Teens face immense pressure to excel in and out of the classroom,” says Oliver Miao, Pixelberry CEO and co-founder. “We are very proud of how High School Story helped teens with bullying - in some cases it saved lives - and we think we can expand our impact. Branching into scholastic arenas is a natural evolutionary step as we try to change how teens play and learn.”
High School Story is a mobile game that simulates the social and academic challenges of high school. A 2013 High School Story-based anti-cyberbullying prevention campaign educated over 4 million teens and raised over $300,000 for anti-bullying charity, Cybersmile. This past summer Pixelberry partnered with the National Eating Disorders Association to offer resources and support to the 20.2 million American teenagers who struggle with body image issues.
About Pixelberry Studios:
Pixelberry Studios is a mobile game company based in Mountain View, California. Founded in 2012 by EA veterans Oliver Miao, Keith Emnett and Winston She, it is committed to creating engaging games that change how people play and learn. Its first game, High School Story, challenges players to build their dream high school from the ground up and is a top 100 game in the App Store with over 12 million total downloads.To learn more about Pixelberry Studios and High School Story, visit: highschoolstory.com
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