Deliver Your News to the World

Memorex Doubles the Recording Time of Mini DVD-R Media


Memorex Double-Sided Mini DVD-R discs deliver up to one hour of recording time

CERRITOS, Calif. - August 29, 2006 -Memorex, the leading brand of optical media at U.S. retail and a portfolio brand of Imation Corp. (NYSE: IMN),brings double the recording time to its Mini DVD-Rs, with a simple flip of a disc. Memorex Double-Sided Mini DVD-R media, the latest in Memorex’s broad line of home video products, offers the highest capacity in the mini DVD format, providing up to one hour of recording time or 2.8GB of storage capacity for preserving precious memories and valuable data.

Ideal for home video enthusiasts and professional videographers alike, Memorex Double-Sided Mini DVD-R discs provide the convenience of one disc for capturing twice the video, photos, music and data. For superior ease-of-use, Memorex Double-Sided Mini DVDs are compatible with most of the direct-to-disc camcorders on the market. For added protection, both sides of each disc feature Memorex’s DuraLayer™ Technology, a special scratch-resistant hard coating that protects media from dust, debris and rough handling. Each package also includes a DVD cleaning cloth to keep the discs spotless for peak performance and ultimate longevity during on-the-go recording and frequent disc swapping.

“Consumers are quickly moving to direct-to-DVD recording to capture, save and share home movies. As a result, they’re amassing increasingly more media to keep track of,” said David Dorantes, marketing manager, optical media, for Memorex. “The increased capacity of Memorex Double-Sided Mini DVD-R discs brings convenience to chronicling memories and important data, while offering great compatibility with today’s popular devices.”

Perfect for every movie maker who gets behind a camera, Memorex’s write-once Mini DVD-R recordable discs are ideal for direct-to-DVD camcorders fromCanon™, Hitachi™, Panasonic™, Samsung™ and Sony™, and also work in most DVD burners and players. The discs record at 1x-4x speeds and provide a compact storage method for multimedia presentations, videos, MP3 files and other data. At eight centimeters in diameter, these high-performance, high-quality Memorex Mini DVDs offer consumers an exceptional combination of performance and versatility.

Pricing and Availability

Memorex Double-Sided Mini DVD-R media is available now in packages of five discs with mini jewel cases and a cleaning cloth for a suggested retail price of $19.99. Memorex recordable media is sold in 23 of the nation’s top 25 consumer electronics retailersincluding Best Buy, Circuit City, CompUSA, Fry’s Electronics, Kmart, Office Depot, OfficeMax, RadioShack, Staples, Target, Walgreens and Wal-Mart.

Is it live or is it Memorex?®
Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), is the U.S. market-share leader in optical media and media accessories at retail.Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex or its products, please call 562-653-2800, or visit the company’s Web site at .

# # #

Memorex, the Memorex logo, and “Is it live or is it Memorex?” are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

Please note: 1 megabyte equals 1 million bytes; 1 gigabyte equals 1 billion bytes. Actual capacity may vary.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.