Pepsi Launches Search For Most Hyped Hometown In America
Today, football fans have one more thing to be thankful for – there are only 65 more days until Super Bowl XLIX and the much anticipated Pepsi Super Bowl XLIX Halftime Show. Global superstar Katy Perry is on tap to headline this year’s highly anticipated halftime show.
To help harness the excitement of the Pepsi Super Bowl Halftime Show in the countdown to Super Bowl XLIX, Pepsi is issuing a call-to-action for fans across America to “Hype Your Hometown” for the chance to win a once-in-a-lifetime halftime experience. Starting Nov. 27, 2014, fans are invited to visit www.pepsi.com/halftime, register by specific location and share how they and their friends get hyped for halftime. Some lucky fans from the winning hometown will score tickets to the Pepsi Super Bowl XLIX Halftime Show in Arizona and a Pepsi halftime extravaganza brought right to their hometown in January 2015.
“As one of the greatest sports, music and pop culture spectacles of all time, the excitement of the Pepsi Super Bowl Halftime Show is an experience any hometown in America deserves to enjoy,” said Seth Kaufman, SVP, Pepsi and Flavors Portfolio, PepsiCo Americas Beverages. “We can’t wait to see how fans share their hype and bring the magic of a Pepsi halftime right to their hometown.”
To celebrate the start of halftime season, Pepsi kicked-off the “Hype Your Hometown” program with a salute to America’s veterans on the USS Lexington in Corpus Christi, Texas, with a special performance by country music superstar Blake Shelton. Concert footage from the flight deck will premiere in a Pepsi commercial during Thursday’s Thanksgiving night game at Levi’s Stadium on NBC.
Corpus Christi is just the first hometown to get hyped. As “Hyped for Halftime” takes the U.S. by storm, Pepsi will be bringing the magic of halftime to unexpected places now through Super Bowl XLIX.
“Following the unprecedented global announcement of the Halftime Show, Pepsi continues to deliver unique and exciting ways for football fans across the country to be part of Super Bowl XLIX,” said Renie Anderson, NFL SVP of Sponsorship and Partnership Management.
For official contest rules and information, fans can visit www.pepsi.com/halftime. The “NFL Entities” (as defined in the official rules) have not offered or sponsored the sweepstakes in any way.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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