David Rothwell’s Best Selling Book, Adwords: Marketing that Pays, will be FREE for the next 5 days on Amazon
The constantly changing atmosphere of AdWords is clearly explained in David Rothwell’s best-selling book Adwords: Marketing that Pays. The marketing world is all about results: how much return can you get on your investment? AdWords can be an incredibly effective tool in your marketing strategy.
This book will teach you why AdWords always works, and how to “follow the money” to turn your campaigns into Profit Centers with measurable Return on Ad Spend.
CLICKS - “Buying the Right Click”, learn how to target your products and services to the right people, with the right message, in the right place, at the right time, on the right device, for the right amount of money.
CUSTOMERS - “Clicks are for Show, but Conversions are for Dough”. Google gets paid for clicks, but you don’t - you get paid for conversions. Learn how Conversion Tracking works, how it goes wrong, and how to get it right.
CASHFLOW - “Show me the Money”. Your business is in business for one reason - to earn profit. How to take your campaigns to unlimited daily budgets and accelerated delivery.
David Rothwell’s best-selling book, Adwords: Marketing that Pays, will be free and available for download on Amazon for the next 5 days (11/25/2014– 11/29/2014) at: http://www.amazon.com/dp/B00P714WTC. Adwords: Marketing that Pays is rated a 5.0 by those who have purchased the book. Here’s what some of the reviewers have said:
“I would highly recommend this book to anyone who has tried AdWords and failed or wanted to see if it works for their business. At a minimum, you will collect a lot of data on your market, what they like and don’t like, and how they search for your product or service. The book does a great job in driving home the importance of return on ad spend and tracking conversions. Without that information you are buying data blind and not knowing if it is working or not. The book has helpful screenshots that let you look over his shoulder and see the columns and settings he uses to setup his campaigns. This information is extremely helpful because AdWords has so many buttons and levers to pull. What combination of settings is right for your business or client’s business? The chapters will help you navigate the settings and setup your campaigns in a way that is proven to work. Since Google AdWords is constantly changing, I like how David is offering free updates to the book to keep me updated on the latest information. Thank you David for sharing your expertise and helpful guidance.” – Jacob Lett
“I’ve been tracking pay-per-click advertising since GoTo.com (later Overture, later Yahoo) launched the concept in 1998. I also hosted one of the first serious explanations of how to use and actually make money from Google AdWords in 2003. Two of my students (Perry Marshall and Howie Jacobson) have each written widely respected books on the subject.
If you’re going to use AdWords, you MUST study up on the subject. Otherwise you’ll just be shoveling money at Google with marginal and quite possibly negative results. AdWords is not easy and 95% of the people who have set themselves as AdWords experts don’t know anything beyond making buys. On the flip side, the right offer when managed correctly can be a serious source of profitable business.
Please take note of these two qualifications: “the right offer” and “when managed correctly.” This book is the most up-to-date source of reliable insight and information on the subject. It’s based on the author’s experience of making many millions of dollars of AdWords buys for his clients and managing their campaigns. Unlike every other person in this business I know, Rothwell doesn’t charge fees, he only charges for trackable results. Until now, how he was able to do this was proprietary information. Now he’s sharing it in this book.” – Ken McCarthy
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About The Author: David Rothwell has been an AdWords Management Consultant to international Businesses since 2005. He is responsible for over $38 million in Client expenditures and 1.8 million sales and leads. He specializes in Commission-Only AdWords Management.
In 2011 after experimentally breaking all the accepted AdWords rules of the day, he discovered the Clicks, Customers, Cashflow System, and began specializing in Commission-Only AdWords Management with no monthly fixed fees.
A world-renowned expert, David has spoken at international marketing conferences in Chicago, London, New York, and Maui, hosted by industry experts and Amazon AdWords Authors including Perry Marshall, Howie Jacobson, and Ken McCarthy’s System Seminar.
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