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“AdWords: Marketing That Pays” by David Rothwell; Free Tomorrow

United States – WEBWIRE

The constantly changing atmosphere of AdWords is clearly explained in David Rothwell’s new book AdWords: Marketing that Pays. The marketing world is all about results: how much return can you get on your investment? AdWords can be an incredibly effective tool in your marketing strategy.
This book will teach you why AdWords always works, and how to “follow the money” to turn your campaigns into Profit Centers with measurable Return on Ad Spend.
CLICKS - “Buying the Right Click”, learn how to target your products and services to the right people, with the right message, in the right place, at the right time, on the right device, for the right amount of money.
CUSTOMERS - “Clicks are for Show, but Conversions are for Dough”. Google gets paid for clicks, but you don’t - you get paid for conversions. Learn how Conversion Tracking works, how it goes wrong, and how to get it right.
CASHFLOW - “Show me the Money”. Your business is in business for one reason - to earn profit. How to take your campaigns to unlimited daily budgets and accelerated delivery.
The book will be free and available for download on Amazon for 5 days (11/24/2014– 11/28/2014) at: Here’s what some of the reviewers have said:
“At first glance, Google AdWords seems simple, straightforward and eminently fair. The ads are short, consisting of one headline of 25 characters, two additional text lines each containing up to 35 characters, and a display URL of 35 characters.

John Wannamaker, a pioneer in marketing, reportedly said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Unlike mass media advertising where you pay upfront, regardless of results, with Google AdWords, you only pay when someone clicks on your ad. But what happens next?

David Rothwell, author of “Clicks, Customers, Cash Flow - AdWords Marketing That Pays” has written a powerful, insightful and instructional guide to making AdWords Pay.

According to Mr. Rothwell, the first thing you must understand is that clicks on their own don’t count. Actually he goes a bit further, conversions on their own don’t count. In his view, the only thing that counts is results - does your AdWords campaign produce a profit?

If you are looking for an authoritative guide to making AdWords pay, then look no further.” – John Chancellor
“I would highly recommend this book to anyone who has tried AdWords and failed or wanted to see if it works for their business. At a minimum, you will collect a lot of data on your market, what they like and don’t like, and how they search for your product or service. The book does a great job in driving home the importance of return on ad spend and tracking conversions. Without that information you are buying data blind and not knowing if it is working or not. The book has helpful screenshots that let you look over his shoulder and see the columns and settings he uses to setup his campaigns. This information is extremely helpful because AdWords has so many buttons and levers to pull. What combination of settings is right for your business or client’s business? The chapters will help you navigate the settings and setup your campaigns in a way that is proven to work. Since Google AdWords is constantly changing, I like how David is offering free updates to the book to keep me updated on the latest information. Thank you David for sharing your expertise and helpful guidance.” – Jacob Lett
For More Information: For more questions or to schedule an interview about this press release please contact Rebecca Grosch, Editor, at 626-765-9750 or email
About The Author: David Rothwell is an AdWords Management Consultant to the international Businesses since 2005. He is responsible for over $38 million in Client expendetures and $1.8 million in sales and leads. He specializes in Commission-Only AdWords Management.
In 2011 after experimentally breaking all the accepted AdWords rules of the day, he discovered the Clicks, Customers, Cashflow System, and began specializing in Commission-Only AdWords Management with no monthly fixed fees.
A world-renown expert, David has spoken at international marketing conferences in Chicago, London, New York, and Maui, hosted by industry experts and Amazon AdWords Authors including Perry Marshall, Howie Jacobson, and Ken McCarthy’s System Seminar

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