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Sony Opens Three New Stores Meeting Target of 15 Nationwide


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Sony Style Stores Open in San Jose, Calif., San Diego and Schaumburg, Ill

SAN DIEGO, March 23, 2005 - Sony Electronics is opening three new Sony Style stores this week, rounding out its fiscal year with a total of 15 of the new concept stores nationwide. The stores, due to open at Westfield Valley Fair Mall, San Jose, Calif.; Fashion Valley Mall, San Diego; and Woodfield Mall, Schaumburg, Ill, are designed to inspire consumers to integrate technology and entertainment into their lifestyles.

Scheduled to open March 22nd, 24th and 26th, respectively, each approximately 6,000-square-foot store will encourage consumers to test-drive a variety of Sony devices and experience firsthand their seamless interaction with digital entertainment content.

“We planned an aggressive roll out strategy this year and met our 15-store goal while providing a memorable and rewarding customer experience,” said Mike Fasulo, president of Sony Electronics’ eSolutions Company, which oversees the retail stores.

A concierge located at the entrance of each store, professional sales counselors, personal in-home delivery services and custom installation support provide shoppers with an extremely high level of personalized service in an environment that is relative to our everyday lifestyle.

The San Jose, Calif., San Diego and Schaumburg, Ill. stores are the 13th, 14th and 15th Sony Style fashion retail stores to open in the nation. Other locations include The Forum Shops at Caesars Palace, Las Vegas; Westfield Shoppingtown Garden State Plaza in Paramus, N.J.; Westfield Shoppingtown West County in St. Louis; Cherry Creek Mall in Denver; South Coast Plaza in Costa Mesa, Calif.; Beverly Center in Beverly Hills, Calif.; Stanford Shopping Center in Palo Alto, Calif; Mall at Millenia in Orlando, Fla.; Somerset Collections Mall in Detroit; The Dallas Galleria in Dallas; Copley Place in Boston; and The Houston Galleria in Houston.

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Editor’s Note:. For digital images, members of the news media are invited to visit Sony Electronics’ news and information Web site at www.sony.com/news



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