Casio Puts the Pedal to the Metal with Limited Edition Infiniti Red Bull Racing Timepiece
New EDIFICE ERA300RB-1A Offers Striking Design and Intelligent Features
Casio America, Inc., an official team partner of the Infiniti Red Bull Racing Formula One team, is pleased to announce its latest limited edition EDIFICE men’s timepiece – the ERA300RB-1A. Fueled by Casio EDIFICE’s mantra “speed and intelligence,” the ERA300RB-1A’s sophisticated design emphasizes the vitality of motorsports racing.
“The Red Bull Racing Team’s energetic culture and drive to succeed served as our inspiration for the development of our newest EDIFICE timepiece,” said David Johnson, Vice President of Casio America, Inc.’s Timepiece Division. “Casio has been an Official Partner of Red Bull Racing since 2009 and we look forward to collaborating on additional timepieces in the future that continue to evoke a sense of velocity and motorsports energy.”
The EDIFICE ERA300RB-1A is equipped with Casio’s Twin Sensor Technology and offers a digital compass with needle indicator and bearing memory along with a thermometer. This new limited edition timepiece also provides a variety of other features including an auto UV-LED light (Neon Illuminator), 1/20th second chronograph w/100 lap memory, countdown timer, 100M water resistance, , five daily alarms, and world time for 29 cities.
Designed with a black IP bezel and solid stainless steel band, the ERA300RB-1A watch dial incorporates Red Bull Racing’s blue and red team colors as well as its dynamic logo. Casio’s limited edition ERA300RB-1A will be available at select retailers nationwide for an MSRP of $500. For more information on Casio’s EDIFICE men’s watch Collection, please visit www.Edifice.Casio.com.
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to men who aspire to contribute all they can whether they are in the boardroom or the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit:www.EDIFICE.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
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