Ogilvy & Mather London appointed by Pizza Hut
Ogilvy & Mather London (O&M) has been appointed the strategic and creative agency lead for Pizza Hut’s Delivery business in the UK. O&M is tasked with developing a series of integrated campaigns to articulate Pizza Hut’s unique proposition and relevancy to consumers today. The agency was awarded the £10m UK business without a pitch.
Sandeep Kataria, General Manager Pizza Hut UK & Ireland commented: “I am excited about working with Ogilvy to spearhead our renewed marketing effort in UK. Already a partner of Pizza Hut and Yum! Brands across numerous markets worldwide, we naturally want to tap into the creative excellence and strategic rigour synonymous with the Ogilvy network.”
Cheryl Giovannoni, CEO, Ogilvy & Mather Advertising London commented: “Pizza Hut is the world’s largest pizza company. We are thrilled to be working with such an iconic brand, loved by millions. We look forward to working with the team to creating a relevant and modern articulation of its unique brand proposition.”
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World’s Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s largest pizza company with $12 billion in global sales and more than 15,000 restaurants in 93 countries worldwide. In 2014, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and received the top score in Customer Satisfaction among limited-service restaurant chains from the American Customer Satisfaction Index® (ACSI). Pizza Hut began 56 years ago in Wichita, Kan., and is the proprietor of the BOOK IT!® Program, the longest-running, corporate-supported children’s literacy program in America.
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