SolvingMobile to discuss Mobile Dating Strategy at the 2015 iDate Conference in Las Vegas
Brian Gruschcow, Partner at Solving Mobile will advise the best marketing strategy for consumer engagement in new dating mobile websites and smartphone apps. Dating companies face issues navigating the variety of platforms and digital channels which include desktop, laptop, smartphone, phablet, tablet and connected TVs. Being successful with engaging their omni-channel consumers is increasingly challenging to plan but can be massively successful by enabling and promoting the appropriate features.
Solving Mobile will highlight global research and key trends while discussing strategy for developing the right feature roadmap based on individual needs and demographics. Identifying your ideal marketing tactics for various platforms requires an approach which is unique from traditional web experiences. While there are critical mobile engagement technologies to must-have, a number of great opportunities which exist for mobile commerce, location filtering, better CRM marketing tools and an enhanced user experience will be revealed.
The dating industry’s 40th international iDate conference is on January 20-22, 2015 at the Tropicana Hotel in Las Vegas. Affiliate Summit West is also in Las Vegas on January 18-20.
ABOUT SOLVING MOBILE
Solving Mobile’s focus is mobile technology consulting engagements, both by shepherding companies through mobile/cross-platform business development strategy and with vendor selection management. Our core strengths are a deep technical background, with a proven ability with taking cutting-edge technologies and creating business solutions.
Numerous Enterprise, start-up, media and entertainment and creative agencies are seeking direction and intelligence in engaging with their omni-channel audience and require a guide to help navigate which new digital/social/mobile applications to promote. Solving Mobile supports a diverse range of Clients with best practices, market potential and cross-platform product launches globally.
ABOUT THE IDATE ONLINE DATING CONVENTION
Since 2004, the iDate Online Dating Convention the largest expo for the dating business. It provides C-level industry executives networking, education, ideas and insight to identify new opportunities, gain higher levels of traffic and improve revenue.
Every January for the last 12 years, the majority of the dating industry’s C-Level executives and thought leaders are assembled in one room. The winners of the annual iDate Awards are also announced during the conference.
For more information, please visit the website http://www.idate2015.com or contact:
Ticonderoga Ventures, Inc.
Marketing and Logistics Representative
Tel /Fax USA +1 (212) 722-1744 ext 71
LinkedIn Dating Business Group: http://www.linkedin.com/groups?gid=2190639
Mark Brooks, Online Personals Watch
Tel: USA +1 (212) 444-1636
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- Contact Information
- Marc Lesnick
- Ticonderoga Ventures, Inc.
- (1) (212) 722-1744 x71
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