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StyleChat Social Fashion App Boosts User Engagement by Employing Golgi’s Mobile Cloud Service for Data Transport and Connectivity

Golgi’s intelligent delivery engine enables StyleChat to deliver quick and seamless in-app communication to and between its users


Mountain View, Calif. – November 13, 2014 -- Golgi (pronounced “Gol-G”) announced an exciting partnership with StyleChat today, which allows the social fashion app to more deeply engage and communicate with its users. StyleChat will use Golgi’s intelligent delivery engine to enable in-app messaging, actionable notifications and real-time updates.
Golgi manages the complex process of moving data between a variety of endpoints including app-to-app and server-to-app. The technology’s hyper-efficient intelligent delivery engine provides a verifiable form of data delivery to ensure messages are received in real time for a better app user experience. In addition, Golgi uses a developer-defined data contract to accelerate delivery of new features and reduce inefficiencies between development teams. Golgi’s globally distributed cloud infrastructure is easy to implement, ensures a faster time to market and reduced cost for app development.
Thanks to Golgi’s technology, StyleChat is able to integrate a host of social and messaging features that boost in-app engagement and conversions. StyleChat can now leverage Golgi’s “deep-linking” technology, allowing it to surface up-to-date, rich content in the app and notifications screen. For example, Golgi’s technology enables:

  • StyleChat to send users push notifications when they receive a message, activity on a post or other activity on their StyleWall
  • StyleChat to send users actionable notifications -- allowing them, with a single tap, to directly view a message or post in the app, and send notifications to other users when featured content is posted

"We created StyleChat to enhance the online social shopping experience, allowing users to communicate instantly,” said Prosenjit Sen, founder, CTO and CEO of StyleChat. “Golgi’s Mobile Cloud Service for connectivity and data transport supercharges our app’s communication features, powering a thriving StyleChat community where users connect with others based on similar fashion and style interests.”
StyleChat is a visual commerce app for fashion and style that provides mobile shoppers with a personalized, store-like experience. Shoppers can use StyleChat to discover items anywhere online, create collections, style looks, virtually try items on, share images and buy. For the first time, online shoppers are seamlessly able to take all these actions from one mobile platform. 
StyleChat is available for iOS devices from the App Store here:
"Today’s consumer has no patience for slow load times. 80 percent of users stop using an app after just two bouts of poor functionality,” said Brian Kelly, chief technology officer and co-founder of Golgi. “This results in lost engagement, purchases, data, ad revenue and more. Leveraging a robust data transport and connectivity platform when building an app is crucial to capitalizing on the opportunity provided by the shift to mobile, rather than missing out.”
Golgi’s mobile cloud service ensures app consumers see the most up to date content without draining battery power. Golgi helps developers focus their attention on creating a great user experience while Golgi manages the complete delivery process for secure and reliable communication between apps, servers and devices.
Golgi is currently running on a platform that processing more than one billion ‘mobile moments’ a day across a range of verticals including communication, financial services, retail, IoT, news, sports, weather and games. The partnership with StyleChat demonstrates Golgi’s expansion into the mobile commerce sector, where unreliable app experiences equal the kiss of death.
The company is backed by Openmind Networks, a global communications platform. Developers can register for free to power their apps and connected devices with Golgi’s SDK.
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