Applied DNA Sciences and MSS Professional A/S Win Popular Science Best of What’s New, 2014
Prestigious award ‘challenges us to the see the future in a new light.’
Applied DNA Sciences, Inc. (OTCQB: APDND), (Twitter:@APDN), a provider of DNA-based anti-counterfeiting technology and product authentication announced today that, together with partner MS AND S PROFESSIONAL A/S, it has received a Popular Science Best of What’s New 2014 Award in the Security category for SmokeCloak® DNA.
The awards will be announced in the December issue of the magazine on newsstands November 12.
The unique SmokeCloak® DNA security fog system, when deployed in pharmacies, banks, and other commercial/retail locations, works to protect staff, customers and assets. A thick and disorienting fogwards off offenders and deposits a unique, location-specific DNA marker on skin,clothing and stolen items. The combination of fog and DNA technologies, officials of the two companies say, has proven to be a deterrent to criminals; people and property are safer.
Each year, Popular Science reviews thousands of new products and chooses the top 100 winners across 12 categories for inclusion. SmokeCloak® DNA was chosen for its significant innovation and effectiveness in protecting commerce and safety.
“The Best of What’s New Awards is our magazine’s top honor, and the 100 awardees are selected from a pool of thousands. Each winner is handpicked and revolutionary in its own way. Whether they’re poised to change the world or simply your living room, the Best of What’s New awardees challenge us to the seethe future in a new light,”said Cliff Ransom, Executive Editor of Popular Science.
“MSS PROFESSIONAL A/S develops the world’s best fog generators under the brand name SmokeCloak, and we work closely with leading experts in the security industry, including ADNAS. It is our expectation that SmokeCloak, together with ADNAS’ natural DNA will comfortably prevent thousands of burglaries and robberies throughout the world,” said Nick Bigler, CEO of MSS Professional A/S.
“We are honored to receive such a prestigious award from Popular Science,” said Dr. James A Hayward,President and CEO of Applied DNA Sciences. “As is typical of our applications—from protection against metal theft, to prevention of counterfeiting in electronics and textiles—SmokeCloak DNA stands alone. It was created in collaboration with the law-enforcement community and we are proud that SmokeCloak® DNA can make the world a safer place.”
SmokeCloak DNA has been featured on Discovery Channel Canada, WABC-TV, Bloomberg BusinessWeek, and other media outlets.
About Applied DNA Sciences
APDND is a provider of botanical-DNA based security and authentication solutions and services that can help protect products,brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. SigNature® DNA describes the uncopyable marker that is at the heart of all of our security and authentication solutions. SigNature DNA is at the core of a familyof products such as DNAnet®, our anti-theft product, SigNature® T, targeted toward textiles, and digital DNA®, providing powerful track and trace. All provide a forensic chain of evidence and can be used to prosecute perpetrators.
The statements made by APDND may be forward-looking in nature. Forward-looking statements describe APDND’s future plans,projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDND. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDND’s SEC reports and filings, including our Annual Report on Form 10-K filed on December 20, 2013 (amended on May 1, 2014)and our subsequent quarterly reports on Form 10-Q/A (for the quarterly period ended December 31, 2013) and Form 10-Q. APDND undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
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