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Avnet Demonstrates Freescale Kinetis MCU’s Next-Generation Software Development Tools in New SpeedWay Design Workshop Series

Phoenix – WEBWIRE

 Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE: AVT), will host a series of SpeedWay Design Workshops™, featuring Freescale® Semiconductor’s K2 next-generation Kinetis® ARM® Cortex®-M microcontrollers and enablement tools.

Click to Tweet: .@AvnetDesignWire features @FreescaleSemi K2 portfolio in new SpeedWay Design Workshop Series

Avnet’s one-day Freescale K2 SpeedWay Design Workshop will provide microcontroller hardware and software engineers with complimentary training and hands-on product experience designing with Freescale’s K2 Kinetis solutions. The K2 solution portfolio includes second-generation Kinetis K series products, which build on the existing Kinetis portfolio of more than 900 devices and scales up to 2 MB Flash and 256 K SRAM, as well as the next generation of easy-to-use software development tools for Kinetis MCUs.

Attendees will be introduced to the latest software, development hardware, tools, libraries, operating systems and bootloader solutions needed to accelerate development of their next MCU design, including the complimentary Freescale Kinetis Design Studio, featuring robust editing, compiling and debugging for the Kinetis MCU portfolio. Also featured will be the Kinetis Software Development Kit (KSDK), an extensive suite of peripheral drivers, stacks, middleware and example applications designed to step up application development by providing pre-integrated software compatible with industry-leading Integrated Development Environments (IDE).

“Keeping pace with the rapid demand for complex, power-efficient embedded designs in emerging technology applications such as the Internet of Things is a challenge for even our biggest customers,” said Jim Beneke, vice president of global technical marketing for Avnet Electronics Marketing. “Resources like these SpeedWay Design Workshops provide the tools, training and support designers need to leverage state-of-the-art technologies, such as Freescale’s K2 portfolio, and streamline development of innovative, high-performance products.”

“Avnet’s SpeedWay Design Workshops offer an exceptional opportunity for embedded designers to get hands-on experience and first-rate training for development based on Freescale’s next-generation Kinetis microcontrollers,” said Renee Mitchell, vice president of Freescale’s global distribution sales. “This K2 SpeedWay Workshop helps designers fully understand the unique features of the world-class Kinetis microcontroller portfolio, and how they can be leveraged to help rapidly create products which differentiate and win in competitive marketplaces.”

Avnet will provide workshop attendees with a complimentary Freescale Freedom FRDM-K22F development platform, featuring an ARM Cortex-M4 clocked at 120 MHz with 512 KB flash. These SpeedWay workshops will be held in the following cities:

  • Toronto, ON: 11/25/2014
  • Calgary, AB: 12/02/2014
  • Vancouver, BC: 12/04/2014
  • Broomfield, CO:  12/04/2014
  • Philadelphia, PA: 12/09/2014
  • Minneapolis, MN: 12/10/2014
  • Dallas, TX: 12/11/2014

For more information, or to register for these SpeedWay Design Workshops, please visit

About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 80 countries, distributing electronic components and embedded systems from leading manufacturers and providing associated design-chain, supply-chain and value-added integration services. The group’s website is located at

About Avnet, Inc.
Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 28, 2014, Avnet generated revenue of $27.5 billion. For more information, visit


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