Movistar presents "Piloto 360", the app that allows you to feel first hand the sensations of a MotoGP™ rider
This app allows fans of motor-racing "to become" riders in the Movistar Yamaha MotoGP team, with two versions: one where the user can move their mobile phone in all directions to feel the track first hand, and the other in which they can also have a virtual reality experience thanks to special glasses with "Oculus Rift" technology.
Today, Movistar presented “Piloto 360”, the first mobile virtual reality experience that enables the user to feel, first hand and from any perspective, what it is like to be a MotoGP™ rider.
“Piloto 360“ offers followers of this sport the opportunity to become a rider in the Movistar Yamaha MotoGP™ team. It is a unique experience that invites you to live for a day in the Movistar team, to access the pit, to meet the technicians and ride at the controls of Yamaha YZR M1, training together with Jorge Lorenzo.
The app has two versions, a first that allows movement of the mobile phone in all directions, offering the user the possibility, among many others, to place themselves in order to listen to how Jorge Lorenzo challenges the race in the pit, or look back while he rides at over 200 kilometres per hour. And a second, very innovative option, where the fan can have an even more real experience thanks to special ”Oculus Rift" glasses, a device that Movistar will distribute at the Grand Prix in Valencia on 8 and 9 November.
The project is being launched to coincide with the final MotoGP™ Grand Prix at the circuit of the Comunitat Valenciana, with the aim that, with Movistar, fans will be able to continue experiencing all the emotions of motor-racing after the end of the season.
For this, Movistar has created the website www.piloto360.es where different videos of the communications campaign that Movistar launched in recent weeks can be displayed, as well as the making of the action and links to download the free app, “Piloto360”, available for iOS and Android can be found.
This initiative, a first in the world of mobile technology, has been created in collaboration with the Movistar Yamaha MotoGP team and the digital agency, Wysiwyg.
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