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Exhibit Surveys VP to Lead Educational Session on Measurement at EXHIBITORFastTrak Atlanta

Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.
Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.

Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that Joe Federbush, vice president, sales and marketing, will present an educational session at EXHIBITORFastTrak, taking place in Atlanta on November 13.

Participants in the session will learn about live event measurement, from the pre-show planning phase to the post-show presentation of results.† Federbush will also emphasize how to use the results as a basis for making continuous improvements and planning for future events.

November 13, 2014

Topic: You Know What to Measure - But How Do You Actually Measure It?

When: 10:45 a.m. - 12:15 p.m.

Description:† Regardless of booth size and investment level, measurement has become an integral part of many companiesí event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:

∑†††††††† Develop measurable objectives

∑†††††††† Determine the best research methodology

∑†††††††† Keep timeliness and simplicity of measurement in mind

∑†††††††† Understand sample size and response rates

∑†††††††† Develop objective-based survey questions

∑†††††††† Utilize RFID, video, free tools, calculators and social media

∑†††††††† Analyze and present results

∑†††††††† Make sound decisions based on research


EXHIBITORFastTrak is the most efficient and convenient path to enhance skills and build a solid foundation of trade show and event marketing knowledge while developing professional networks. EXHIBITORFastTrak features university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification. The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing.

For more Information: EXHIBITORFastTrak Atlanta

About Exhibit Surveys, Inc.

Exhibit Surveys, Inc. has specialized exclusively in providing research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years.† The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits, across all major industry sectors, on six continents.† Its clients are stakeholders in the face-to-face live event industry, including exhibition organizers, individual exhibitors, private event organizers, industry suppliers, CVBs and convention facilities. †For more information, follow Exhibit Surveys on LinkedIn, Facebook, Twitter, visit or call 1.800.224.3170 . To download free white papers, go to

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.† All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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 trade show marketing
 trade show research ROI
 event marketing education
 marketing education
 Atlanta marketing events

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