Mobile Advertising Gets An Upgrade from SpinDing, A New Mobile Platform Positioned to Build Foot Traffic And Sales for Merchants and Brands
The SpinDing Smart Phone App Uses Geo-Targeting to And Database Marketing to Build Brand Awareness And Loyalty Among Local Consumers.
SpinDing LLC owns and operates the SpinDing Game, a new smart phone-enabled promotional game, where participants win free products every time they play. The game is positioned to combine the widespread popularity of gaming and the excitement of winning a prize to establish a new traffic building advertising platform for merchants and brands of all sizes.
SpinDing, LLC has announced its new mobile application called the “SpinDing Game” that is designed to drive retail consumer traffic to client destinations and increase consumer loyalties with back end reporting and communications tools. The Game is built around a geo-targeted database platform that allows advertisers to create campaigns that drive traffic to a location from a global, regional or local pool of consumers. Advertisers are now able to establish a position in the network, design and plan a campaign to be ready for the consumer rollout early in January 2015.
The SpinDing Game allows consumers to play once per day and win a prize each time they play. Advertisers allocate the prizes to be distributed within their campaigns, ranging from nominal value inventory items to more expensive prizes. Strategies can be developed that range from increasing sales to building brand loyalty, and as with other more traditional advertising methods, campaigns can be tailored to meet the growth, sales and loyalty goals of the advertiser.
“The mobile landscape is reshaping long-held notions about marketing…” said Paul Nash, CEO of SpinDing LLC, “the SpinDing Game re-defines advertising by integrating mobile data and dynamics into a platform that directly benefits an advertiser. We are able to deliver a stream of customers for a fraction of the cost of traditional advertising, and we do so while enhancing brand/store loyalties in ways that were unavailable until now.”
When asked about supporting online retailers, Nash went on to say, “The platform is effective as much for brick and mortar merchants as well as online retail. It is geo-targeted and highly granular, allowing advertisers to bring new customers into a location from across the street or across the country. And it provides a one-on-one communications channel to be opened between the advertiser and consumer because the hardware is itself a communications device supporting SMS text and voice calls. It should be noted that in this case advertiser messages are actually welcomed because of the proposition of winning a prize and the recipient wanting instructions or ’next steps.’”
SpinDing has results from operating a similar prize-related game in a 4000 store deployment in the 1990’s that highlights the redemption rates and loyalties derived from the proposition of “winning” a prize. “Promotions are a key part of any marketing strategy,” says Nash, “but marketers have been wasting money on couponing, rebates and daily deals for years. None of these strategies build loyalty, generate enough lift in full-margin sales or get meaningful redemption rates to be effective. We know that winning a prize can result in a 10X increase in traffic over traditional couponing. It differs from rebates by being more profitable for the advertiser with a higher consumer value proposition. (i.e. driven by a retail value perception at a wholesale value cost). And the SpinDing App introduces loyalty into a consumer relationship by default, and provides an opportunity for both loyalty reinforcement and increased sales at the point of redemption.”
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- Contact Information
- Paul Nash
- SpinDing LLC
- (1) 8554697747
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