Innovative Real Estate Firm Sells Ice Rink in Florida
Creative, Diligent Efforts Lead to Rare Real Estate Occurrence
We took this challenge on to show people that we are the go-to place for real estate; our slogan is ’you will be impressed by our level of effort.’” - Garat Oates
The Space Coast Iceplex has been sold, thanks to the efforts of an innovative Brevard real estate company. With an asking price of $3.9 million, the company represented both the seller and the buyer for the property and the business.
Listing and selling a unique commercial property and finding the buyer also is a rare occurrence in real estate.
Selling an ice rink in Rockledge, Florida is no easy task. Even if the place were located in a cold environment, where more people skate, it is still a very unique type of property, according to the Reliance Trust Realty and Investments owners.
“I heard from a few colleagues in the industry, that we would have our hands full trying to sell the Space Coast Iceplex,” said John Lucas, one of the owners of the Melbourne real estate and investment firm. “If I didn’t think it could be done, I wouldn’t have attempted it.”
Knowing the challenges of selling the ice complex, Lucas and co-owner Garat Oates, put their heads together to think “outside of the box.”
“We started Reliance Trust Realty and Investments because we knew there was a better way to help people buy and sell property and businesses,” Oates, a native Floridian, said. “We took this challenge on to show people that we are the go-to place for real estate; our slogan is ’you will be impressed by our level of effort.’”
Selling an ice complex is not the same as listing a home or business on one of the many Internet sites that are out there, according to Lucas and Oates. They had to do a national campaign that targeted the people who were interested in properties of this type.
Their efforts led them to Calif., where Matt and Natalia Smith, the Iceplex’s new owners were living. Both of them have experience in hockey and figure skating at the national and international level.
“We look forward to helping the Iceplex grow and being a part of the Space Coast community,” said Matt Smith. “We will continue the great work the previous owners, the Ninko family, have done.”
The Iceplex consists of 43,000 sq. ft. on 5.25 acres. It has an Olympic-sized rink, pro-shop, fitness center, concession stand, bar and party rooms.
“Unique properties are located all over Brevard as our proximity to high tech centers, the Cape, Patrick Air Force Base, Port Canaveral, and many others, creates dilemmas for acquiring buyers for one-of- a-kind locations and buildings. We are often successful where others are not and have a knack for turning around what seem to be difficult situations by linking the right people together,” Oates adds.
Reliance Trust Realty is located in Melbourne, Fla. From a mainland rental to an oceanfront estate, its professionals help clients buy and sell it all. The firm has a dedicated commercial leasing and sales department, as well as a full-time property manager to handle investment properties. You can find information about their firm at www.reliancetrustreaty.com.
To interview Lucas or Oates, please contact Swezey at 321-613-8476 or at email@example.com .
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- Contact Information
- Brad Swezey
- Publicity Contact
- JustSmallBiz Marketing
- (1) 3216138476
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