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Social Media is becoming a leading platform for recruitment states TUjobs


According to an article posted on, social media sites such as LinkedIn are becoming the leading platforms for the recruitment market, states Adecco.

17,000 job applicants and 1500 hiring managers from 24 countries worldwide participated in the new study Adecco developed together with the Catholic University of Milan. 

The survey states that around 50 percent of job applicants are using social media sites as part of the job searching process.

Lene Pettersen, Ph.D. student at the Institute for Strategy and Logistics at BI Norwegian Business School in Oslo states that there are more jobs being announced on LinkedIn, rather than newspapers and other media.

“If you are a small marketing agency and want a fun designer, it is more relevant to announce this on your website and spread it through the social networks. The potential job searcher will not necessarily be reading the newspaper,” says Pettersen.

Additionally, the survey shows that a third of employers reject applicants based on their social media profiles, with roughly 60 percent of employees unaware that hiring managers check out their online profiles. The social media channel most frequently checked by employers is primarily LinkedIn, followed by Facebook, Google, and Twitter.

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