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Bragada(R) Luxury Mattress, Inc. Introduces FireSafe(TM) Technology


WEBWIRE

All Bragada Products Now Open-Flame Resistant

Poughkeepsie, NY, March 23, 2005 -- According to the National Fire Protection Association (NFPA), mattresses are the first items to ignite in over 19,400 house fires each year. In an effort to ensure more Americans sleep safely, Bragada(R) Luxury Mattress, Inc. (www.bragada.com) today announced that all Bragada Memory Foam mattresses, covered toppers, airbeds and pillows now feature the company’s proprietary FireSafe(TM) technology.

“Without FireSafe, a mattress ignited by a small flame becomes a roaring fire in less than three minutes,” stated Bragada president Vincent Simmons. “700 people die in the U.S. every year as a result of mattress fires. But that kind of tragedy is preventable. We created this technology to save lives when bedroom fires break out.”

Because they are resistant to open flame, Bragada’s FireSafe(TM) products meet all requirements of the new California Bureau of Home Furnishings’ Technical Bulletin 603, which states that all mattresses, box springs and futons must provide protection against an open flame. The standard is the first of its kind in the nation.

With the addition of FireSafe(TM), Bragada joins a short list of mattress manufacturers that use their own flame-resistant technology to safeguard mattresses and other sleep products. Industry leadership, however, is nothing new to the company: Bragada mattresses, constructed of NASA’s MemoryTEMP(R) Visco-Elastic Memory Foam, are the only ones to be granted the Orthopaedic Research Institute’s Seal of Approval.

But Simmons says he is particularly proud of FireSafe(TM). “No one should suffer injury or death due to a flammable mattress,” he said. “We worked hard to create a technology that would make Bragada mattresses, toppers, airbeds and pillows safe, even around open flames.”

ABOUT BRAGADA(R), INC.

Headquartered in Poughkeepsie, N.Y., Bragada(R), Inc. manufactures and distributes mattresses and neck pillows made from revolutionary MemoryTEMP(R) pressure-relieving visco-elastic material, which is designed to conform to the body, provide support and help alleviate pressure points. Products are currently sold under the Bragada(R) and MemoryTEMP(R) brand names. To read more about Bragada products and their endorsement by the Orthopaedic Research Institute, visit the company’s Web site at www.bragada.com.



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